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    Archived pages: 350 . Archive date: 2013-09.

  • Title: Common Cause | The Case for Working with Values and Frames
    Descriptive info: .. Common Cause.. The Case for Working with Values and Frames.. Skip to content.. Home.. Learn More.. Get Involved.. Blog.. About.. Search:.. To build a more sustainable, equitable and democratic world, we need an empowered, connected and durable movement of citizens.. We cannot build this kind of movement through appeals to people’s fear, greed or ego.. As this website outlines, such motivations tend to produce a shallow, short- lived types of engagement.. They are also likely to backfire, actually reinforcing values that undermine social and environmental concern.. How, then, do we go about finding solutions to the most important problems facing us—widespread and persistent poverty, climate change, isolation and loneliness, human rights abuses, inequality, biodiversity loss? The power of protest and popular struggles has been proven time and again, in countering vested interests, and in bringing about new political and social structures.. But what are the values that either promote or inhibit these movements? What values help create today’s social norms and institutions, and what, in turn, shapes these values?.. Fostering “intrinsic” values—among them self-acceptance, care for others, and concern for the natural world—has real and lasting benefits.. By acknowledging the importance of these values, and the “frames” that embody and express them; by examining how our actions help to strengthen or weaken them; and by working together to cultivate them, we can create a more compassionate society, and a better world.. Read on.. Get a  ...   food choices.. Common Cause for Nature: A call to collaborate.. The spirit of Fenton.. Nature: container, object, person, self?.. Popular posts.. A value-laden elephant in the boardroom.. Opening the ethical debates in advertising.. Greg Maio: Don t mind the gap between values and action.. Value Modes and Common Cause:.. The dangers of appeals to money, image and status.. Launching the Common Cause Handbook.. Values retreat, Machynlleth March 2011.. Popular FAQs.. Are you saying we shouldn’t talk about things in economic terms?.. What evidence is there that using extrinsic appeals, or mixing extrinsic and intrinsic appeals, is undermining our work?.. Do we have the time to shift values?.. Can we have an impact on values? Do we really have the power to do so?.. Do we need to change values if we can just change behaviour?.. Twitter.. Argh! Valuing money takes over the realm of sleep with the Money Shredding Alarm Clock.. http://t.. co/FsyBNj2ZFI.. The status quo is not values-free: you can't stay neutral.. co/iu1p8NMFkC.. Great new campaign in the UK based around story-telling, giving people voice, and working together.. @WeAllBenefit.. co/ejV17gnp8e.. Great article from.. @theedgefund.. with some good analysis of the role of philanthropy in addressing (or not) inequality.. co/hgAzRRFuhR.. Lakoff's in the UK soon - excellent - in the meantime, another good interview with him.. co/mcN9TKSktN.. Privacy.. Terms.. Contact.. Based on a design by.. UHC.. Facebook.. RSS Feed.. Thank you.. Your feedback has been received..

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  • Title: Learn more… | Common Cause
    Descriptive info: Learn more.. Read our Handbook online.. 1.. Why values matter.. 2.. How values work.. 3.. How we use values.. 4.. How values change.. 5.. Frames.. 6.. Implications.. 7.. Where next?.. Or.. get a hard copy.. Download a report.. Think Of Me As Evil: Opening the ethical debates in advertising.. PIRC WWF-UK | October 24, 2011.. 10741 Downloads.. Finding Frames: New ways to engage the UK public in global poverty.. Andrew Darnton Martin Kirk | March 27, 2011.. 7050 Downloads.. View all Reports Briefings.. Sign-up to our newsletter.. If you like what we're doing enter your email below and to get our monthly newsletter packed full of case studies, research, events and insights!.. Example newsletter.. Other ways to stay in touch:.. Request a workshop.. Your Name.. Your Email.. Your Organisation.. Message.. Read answers to FAQs.. How strong is the evidence behind the circumplex?.. Should we try to change people’s values is this ethical?.. Is this just about tweaking communications?.. What about speaking to those who are generally motivated by extrinsic concerns?.. We have built up relationships with those in positions of power; and we still need to engage those with influence.. Aren’t appeals to intrinsic values going to alienate them – or simply fall on deaf ears?  ...   values into practice by bringing equality and diversity more strongly into its organisational strategy.. View all Case Studies.. Recommended reading.. 21st Century Enlightenment.. Matthew Taylor makes the the case for promoting a more empathic and self-aware society.. Living values: A report encouraging boldness in third sector organisations.. A report from within civil society exploring shared vales and organisational barriers in the sector.. Smart CSOs Report.. Addressing a number of current strategy issues in civil society such as a narrow focus on single issues and short term outcomes and a lack of systemic thinking.. The High Price of Materialism.. Exploring the relationship between extrinsic goals, wellbeing, and social and environmental issues.. What Money Can t Buy: The Moral Limits of Markets.. Michael Sandel s arguments in his book What Money Can t Buy revolve importantly around the way in which charging for a good or service changes its nature.. He writes: “Standard economic reasoning assumes that commodifying a good – putting it up for.. View all Recommended Reading.. Related blog posts.. More responses to Tony Juniper:.. vision, experience and evidence.. A response to Tony Juniper.. Treating people as consumers boosts materialistic values.. What about people for whom extrinsic values are particularly important?.. View all Related Blog Posts..

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  • Title: Get involved… | Common Cause
    Descriptive info: Get involved.. Connect with an initiative.. Advertising.. Exploring the pervasiveness of advertising, its effects on our consumption and our cultural values.. Arts Culture.. A project designed to support all those working with art and culture to make the world more liveable.. Business.. How does business practice influence our cultural values?.. Campaigning.. Campaigners explore connecting values, diversity, organising, social change and storytelling.. Common Cause for Nature.. An inquiry into the implications of a values analysis for the Conservation sector.. Education.. Embedding values in Professional Standards for Teachers in Scotland.. Energy Security.. Practical and values implications of the prevalent Energy Security frame.. Finding Frames for Development.. Analysing the frames and values hindering the emergence of transformational changes we know are required to tackle global injustice.. Implications  ...   people have been in touch to suggest a new project, setup a study group, host a workshop, explore a research topic or start a national network.. We re always open to new ideas and collaborations, if you have one,.. get in touch.. Attend an event.. Common Cause Introductory Workshop.. London, January 25th 10-4.. 30pm Building public concern about social and environmental issues For colleagues or friends that could do with some Common Cause in their lives! Attendance is free, but places are limited registration closed Why aren t people more.. View all Events.. Common Cause Internships.. Common Cause in Bristol.. Building a community of practice: A view from Brussels.. Campaigners Join Our Action Learning Process.. Learning together at the Bank of Ideas.. Finding Common Cause..

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  • Title: About Common Cause | Common Cause
    Descriptive info: About Common Cause.. Common Cause is a network of people working to help rebalance cultural values to create a more equitable, sustainable and democratic society.. Read more about:.. What we believe.. ;.. How we work.. What we are doing.. How we are funded.. ; and.. Where we came from.. What Common Cause believes.. We are all shaped by our culture.. Culture is a key influence in shaping our view of the world and our sense of responsibilities within it.. The way in which we respond, both as individuals and collectively, to the most pressing problems that we face climate change, poverty, inequality, biodiversity loss is shaped in a critically important way by our culture.. Collectively, we have the power to shape the culture that shapes us.. But this power to shape culture is unevenly distributed and is often wielded by small groups with disproportionate financial, social or political power.. The uneven power dynamics within society are seldom the subject of public scrutiny and debate, with such debate sometimes actively suppressed.. This leaves these small groups free to exert overwhelming cultural influences that often promote values which are actively detrimental to solving the most pressing problems of our age.. Such lack of debate prevents us from truly functioning democratically and responding more meaningfully and effectively to the challenges that we face.. We need to openly examine the influences exerted on our culture, and therefore our values, and create processes and spaces for questioning and changing these influences.. It is central to human flourishing in a truly participatory democracy that we each engage actively in such debate: to cede this responsibility to others is to diminish one’s full and proper participation in society.. Back to top.. What Common Cause is doing.. Fostering an understanding of the importance of our values in shaping society’s responses to pressing social and environmental issues.. Creating processes and spaces where groups can openly examine the relationship between our values and our collective responses to the pressing problems that we face.. Empowering people to influence the cultural values of the activities – projects, campaigns, classrooms, work places, gatherings – in which they are involved.. Encouraging people to contribute to wider transformational, durable and systemic cultural change by being open about what they are doing, the values that motivate them, and encouraging others to do the same.. Common Cause does this by:.. Raising awareness through research, publications and events.. Applying relevant research.. Creating learning opportunities to build capacity.. Supporting a community of practice.. Encouraging innovation in leadership and practice.. Building alliances across diverse organisations.. How Common Cause Works.. We strive to embody the values we seek to strengthen in society.. To this end:.. We work collaboratively.. We celebrate creativity and self-direction.. We are open to new contributions and challenges to our thinking.. We aim for a sense of community, openness and authenticity.. We learn from both our successes and our failures.. We work for benefit beyond self, not for profit.. We have a three-part structure, consisting of a Core Team, Learning Facilitators, and a Common Cause Community.. Core Team.. The Core Team are a group of committed individuals who give their time to organising and managing work on Common Cause and fundraise to support this work.. The Core Team:.. Works to stimulate new thinking by publishing research and writing.. Demonstrates the practical relevance and application of Common Cause.. Works with the Learning Facilitators to organise workshops, events, coaching and training to disseminate the evidence behind Common Cause, build capacity and foster practice.. Administers and supports the Common Cause Community.. Provides support for collaborative action and  ...   Oxfam, PIRC, and WWF-UK.. Additional project costs are also provided by these organisations, as follows:.. Our action learning process for campaigners (with a total budget of £21,000) is paid for jointly by WWF-UK and Oxfam.. WWF-UK and PIRC are currently jointly funding a communications and engagement programme (running over the period May 2012- December 2012, with a budget of £47,000).. We have recently embarked upon an analysis of the entire communications output of a group of a dozen or more UK conservation organisations.. The costs of this are being met by the participating organisations, with contributions being adjusted to reflect income (the current total budget is £47,750).. Wherever possible our workshops are delivered for.. free.. In some cases we charge for delivering a workshop, or recipient organisations make a donation to Common Cause.. We also receive occasional payment for speaking engagements, and fees for publications.. These small additional income streams are received by Oxfam, PIRC, and WWF-UK and augment our core funding.. They did not exceed £2,500 in the year April 2011-April 2012.. We are committed to transparency in our funding, and this page will be updated regularly.. Where Common Cause came from.. In 2009, the chief executives and a few staff from a handful of UK non-governmental organisations came together to discuss the inadequacy of current responses to challenges like climate change, global poverty and biodiversity loss.. We invited a few academics (including Professors George Lakoff and Tim Kasser) to join us in this conversation, via telepresence.. How, we asked themselves, might greater public demand for proportional responses to such global challenges be brought to bear on political and business leaders?.. In reflecting on this question, we drew on recent research in cognitive science and social psychology.. Much of the current debate, especially as this relates to environmental issues, focuses on approaches to motivating specific behaviours (driving less, or voting more, for example).. But pressing social and environmental challenges seem unlikely to be met by picking off behaviours one-by-one.. From outset, we were convinced that these challenges would require a more concerted approach.. Many of the organisations represented at our initial meeting came together to support the publication, a year later, of.. Early on in drafting this report, we recognised that the types of challenge we were examining – and the responses that we were highlighting – were applicable to a very wide range of third sector concerns.. We saw that this raised the possibility of working with a diversity of organisations to develop this agenda further.. The debate that.. catalysed has grown rapidly.. We have held workshops for several hundred people and other related reports have been published (for example,.. Finding Frames: New Ways to Engage the UK Public in Global Poverty.. ).. A great number of individuals and organisations have since stepped forward to take ownership of some part of this discussion and help drive it forward.. You’ll find outlines and contact details for a number of these related initiatives on this website.. Most recently, this work has culminated in the publication of.. This represents the outcome of many weeks’ work by PIRC, who not only ensured that they became experts on the social psychology and cognitive science, but who also conducted a great number of workshops: road-testing the ideas that they had for presenting this material in a compelling and accessible way.. Enjoy exploring our site, and please do get in touch if there is anything you want to add, or contest, or if you can see ways in which you would like to help further extend the conversation that we have started!..

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  • Title: 1. Why values matter | Common Cause
    Descriptive info: Values represent our guiding principles: our broadest motivations, influencing the attitudes we hold and how we act.. In both action and thought, people are affected by a wide range of influences.. Past experience, cultural and social norms, and the money at our disposal are some of the most important.. Connected to all of these, to some extent, are our values which represent a strong guiding force, shaping our attitudes and behaviour over the course of our lives.. Our values have been shown to influence our political persuasions; our willingness to participate in political action; our career choices; our ecological footprints; how much money we spend, and on what; and our feelings of personal wellbeing.. Values, attitudes and behaviours.. Social and environmental concern and action, it turns out, are based on more than simply access to the facts.. (a finding that may seem obvious, but has often proven difficult to fully acknowledge).. In reality, both seem to be motivated above all by a particular set of underlying values.. In what follows, we will examine what values are (and what they are not), the ways they work in a dynamic and interacting system, and why they are so important for those concerned with social and environmental issues.. [1].. Schwartz, S.. (2011).. Studying Values: Personal Adventure, Future Directions.. Journal of Cross-Cultural Psychology.. , 42(3), 307-19.. [2].. Political persuasions: Caprara, G.. V.. , Schwartz, S.. , Capanna, C.. , Vecchione, M.. and Barbaranelli, C.. (2006) Personality and Politics: Values, Traits, and Political Choice.. Political Psychology, 27(1), 1–28.. Caprara, G.. and Schwartz, S.. H.. (2009), Mediational role of values in linking personality traits to political orientation.. Asian Journal of Social Psychology, 12 (2), 82–94.. Social and environmental accountability of companies: Fukukawa, K.. , Shafer, W.. E.. and Lee, G.. M.. (2007).. Values and attitudes toward social and environmental accountability: a study of MBA students.. Journal of Business Ethics, 71 (4), 381-394.. Interests: Brickman, S.. J.. , Miller, R.. B.. and McInerney, D.. (2005).. Values, interests and environmental preferences for the school context.. Australian Association of Educational Research, Sydney.. Sodano, S.. (2010).. Integrating work and basic values into the spherical model of interests? Journal of Vocational Behavior, 78 (1), 1-10.. Sagiv, L.. (2002).. Vocational interests and basic values.. Journal of Career Assessment, 10 (2), 233–257.. Nationalism: Roccas, S.. and Amit, A.. Personal Value Priorities and National Identification.. Political Psychology, 31 (3), 2010.. Human rights: Spini, D.. and Doise, W.. (1998).. Organising principles of involvement in human rights and their social anchoring in value priorities.. European Journal of Social Psychology, 28 (4), 603-622.. Cohrs, J.. C.. , Maes, J.. , Moschner, B.. and Kielmann, S.. Determinants of human rights attitudes and behaviour: a comparison and integration of psychological perspectives.. Political Psychology, 28 (4), 441-470.. Militarism peacefulness: Cohrs, J.. Personal values and attitudes toward war.. Peace and Conflict: Journal of Peace Psychology, 11 (3), 293-312.. Global poverty: Doran, C.. J.. (2009).. The role of personal values in fair trade consumption.. Journal of Business Ethics, 84 (4), 549-563.. Global conflict: Fischer, R.. and Hanke, K.. Are societal values linked to global peace and conflict? Peace and Conflict, 15 (3), 227-248.. Concern about environmental damage: Schultz, P.. W.. , Gouveia, VV.. , Cameron, L.. D.. , Tankha, G.. , Schmuck, P.. and Frank, M.. Values and their relationship to environmental concern and conservation.. behaviour.. Journal of Cross-Cultural Psychology, 36 (4), 457-475; Degenhardt, L.. Why do people act in sustainable ways? Results of an empirical survey of lifestyle pioneers.. In P.. Schmuck and P.. Schultz, eds.. Psychology of sustainable development.. Dordrecht, Netherlands: Kluwer Academic Publishers, pp.. 123–147.. Support of environmental policies: Lieserowitz, A.. (2006).. Climate change risk perception and policy preferences: the role of affect, imagery and values.. Climatic Change, 77, 45-72.. Sexism, racism and out-group prejudice: Hall, D.. L.. , D.. C.. Matz, and W.. Wood (2010, February).. Why don t we practice what we preach? A meta-analytic review of religious racism.. Personality and Social Psychology Review, 14 (1), 126-139; Schwartz, S.. Universalism values and the inclusiveness of our moral universe.. Journal of Cross-Cultural Psychology, 38 (6), 711-728; Davidov, E.. , Meuleman, B.. , Billiet, J.. and Schmidt, P.. (2008).. Values and support for Immigration: a cross-country comparison.. European  ...   social projection.. European Journal of Social Psychology, 40 (6), 931–945.. Altruism: Sagiv, L.. , Sverdlik, N.. and Schwarz, N.. To compete or to cooperate? Values impact on perception and action in social dilemma games.. European Journal of Social Psychology, 41 (1), 64–77.. Lönnqvist, J.. -E.. , S.. Leikas, S.. Paunonen, V.. Nissinen, and M.. Verkasalo (2006).. Conformism moderates the relations between values, anticipated regret, and behavior.. Personality and Social Psychology Bulletin, 32 (11), 1469-1481; Dietz, T.. , Kalof, L.. and Stern, P.. Gender, Values, and Environmentalism.. Social Science Quarterly, 83 (1), 353–364; Milfont, T.. , J.. Duckitt, and L.. D.. Cameron (2006).. A Cross-cultural study of environmental motive concerns and their implications for proenvironmental behavior.. Environment and Behavior, 38 (6), 745-767.. Diet: Baker, S.. , Thompson, K.. , Engelken, J.. and Huntley K.. , (2004).. Mapping the values driving organic food choice: Germany vs the UK, European Journal of Marketing, 38 (8), 995-1012; Brunsø, K.. , Scholderer, J.. and Grunert, K.. Testing relationships between values and food-related lifestyle: results from two European countries.. Appetite, 43 (2), 195-205; Dreezensa, E.. , Martijna, C.. , Tenbültb, P.. , Koka, G.. and de Vriesb, N.. Food and values: an examination of values underlying attitudes toward genetically modified and organically grown food products.. Appetite, 44 (1), 115-122; Homer, P.. , and Kahle, L.. R.. (1988).. A structural equation test of the value-attitude-behavior hierarchy.. Journal of Personality and Social Psychology, 54 (4), 638–646; and Grønhøj, A.. and J.. Thøgersen (2009).. Like father, like son? Intergenerational transmission of values, attitudes, and behaviours in the environmental domain.. Journal of Environmental Psychology, 1 (2), 105–126.. Career: Sagiv, L.. Volunteering: Caprara, G.. V.. , Steca, P.. Prosocial agency: The contribution of values and self-efficacy beliefs to prosocial behaviour across ages.. Journal of Social and Clinical Psychology, 26 (3), 220–241.. Empathy: Silfver, M.. , Helkama, K.. , Lönnqvist, J.. E.. and Verkasalo, M.. The relation between value priorities and proneness to guilt, shame, and empathy.. Motivation and Emotion, 32 (2), 69–80.. Recycling: Thøgersen, J.. (1996).. Recycling and morality.. A critical review of the literature.. Environment and Behavior, 28 (4), 536–558; Hopper, J.. , McCarl-Nielsen, J.. (1991).. Recycling as altruistic behavior.. Normative and behavioral strategies to expand participation in a community recycling program.. Environment and Behavior, 23 (2), 195–220.. Electricity conservation: Grønhøj, A.. Litter: Schultz, P.. Walking/cycling: Ibid.. Ecological footprints: Brown, K.. and Kasser, T.. Are psychological and ecological well-being compatible? The role of values, mindfulness and lifestyle.. Social Indicators Research, 74 (2), 349–368.. [3].. Barr, S.. (2003).. Strategies for sustainability: citizens and responsible environmental behaviour.. Area.. , 35 (3), 227–240.. Next: 2.. Danjwelch.. I m interested in the claim that values effect ecological footprints.. I think it would be uncontroversial to suggest that in the UK socioeconomic position is the major determinant of average ecological footprint.. Are we to infer that values have a distribution along a socioeconomic axis? Or should we infer that influence means simply that, an influence, as I m sure a high number of variables are.. Clearly if I value not causing environmental harm I am more likely to cause less environmental harm than someone in my same geo-sociodemographic position.. I m not trying to be flippant.. But the issue is how determinat values are against other variables, surely? Incidentally, I find no reference in the Schwartz article cited to a correlation between values and ecological footprint, is the reference to well-being only.. If so I would be really interested to have references to any articles claiming to show such a correlation.. Elena Blackmore.. Hi Dan thanks for your question! Sorry, it s a bit unclear the references at [2] expand on that paragraph the one for ecological footprint is: Brown, K.. You can also see Kasser, T.. , 2011.. Cultural Values and the Well-Being of Future Generations: A Cross-National Study.. Journal of Cross-Cultural Psychology, 42(2), pp.. 206–215.. (which controlled for GDP), and Kasser, T.. Values and Ecological Sustainability : Recent Research and Policy Possibilities.. Common Cause also doesn t claim that values are the only variable check out page 3.. on how we use values, for example, particularly Values are an important driver of behaviour (but there are other factors at work too).. http://valuesandframes.. org/handbook/3-how-we-use-values/..

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  • Title: The Art of Life: how arts and culture affect our values | Common Cause
    Descriptive info: Blog post.. By.. Guest.. on.. September 2, 2013.. “We need new ideas, we need new ways of doing things and we need a whole new way of approaching each other with much more empathy and understanding.. This means that the rest of society really needs to focus on the world of art and culture as a vital source for not only solutions, but also ways of finding solutions… and a whole knew concept of what a valuable life really means.. ”.. Uffe Elbaek, former Danish Minister of Culture.. Last year the.. Future Generation Art Prize.. was created to help younger artists participate in the cultural development of societies in global transition.. On launching the Prize, founder Victor Pinchuk said, “I believe artists can show our world of tomorrow better than politicians and analysts”.. This month a group of.. philanthropists working to promote social justice and peace.. met with artists to work on their relationship with art and culture.. Next week an.. art school will open in East London.. with a new model as both a school and communal space emphasising cooperation and experimentation.. It is being set up to facilitate the sharing of knowledge and skills between artists, local residents and neighbourhood organisations.. These few examples go beyond art for art’s sake, they make art for.. our.. sake.. More and more people are coming to the realisation that we are reaching the limits of our planet s capacity to support us.. Our wellbeing is declining and inequality is rising, which is fuelling conflict, mass migration, poverty and many other social problems.. We need to act fast if we are to find new economic and social paradigms that recognise the limits of our finite planet and enable all people to flourish.. Can we transition the values of our society and economy within a generation? Well we need to give it our best shot, armed with insight into what makes a real difference.. Our customs, behaviors, and values are byproducts of our culture.. No one is born with greed, prejudice, bigotry and hatred; these are all learned behaviours.. We need to find more and better  ...   structures that order our ideas.. They are the frame through which we construct the stories that we tell ourselves and others about what is important.. In The Art of Life, Tim Kasser, professor of psychology and co-author of.. Common Cause; The Case for Working with our Cultural Values.. , sets out the evidence base for the shaping of values and explores the potential of engagement with art and culture to affect our:.. self-acceptance,.. affiliation, and.. community feeling,.. As well as values that are known to affect higher levels of personal, social, and ecological well-being such as:.. freedom,.. creativity,.. self-respect,.. equality and.. unity with nature.. A number of people have offered their responses to the ideas that Tim explores in his article, including an emergent artist, a playwright, a campaigner, a designer, a director of a cultural organisation, and two academics from different disciplines.. Their generous contributions and critique are fascinating and sometimes fierce.. This report is the beginning of a dialogue about how art and culture impact on our values, what that might look like in practice, and how we might foster new collaborations between artists and cultural institutions and the third sector to create new ideas for development.. This is a dialogue that needs lots of voices, and we’d love to hear from anyone who’d like to be involved.. This is a guest post by Shelagh Wright of Mission Models Money.. You can download the report below, or contact her at:.. Mission Models Money Common Cause | September 2, 2013.. This report is the beginning of a dialogue about how arts and culture impact on our values, what that might look like in practice, and how we might foster new collaborations between artists, cultural institutions and the third sector to create new ideas for development.. 783.. 9 KB | 629 Downloads.. Popular Posts.. The Conscience Industry:.. Tom Crompton at TEDxExeter.. Money talks: the impact of economic framing on how we act and feel.. Campaign Case Study:.. Waste Watch.. Recent Posts.. Get Myself Connected.. New report: Common Cause for Nature.. Twitter: valuesandframes.. about 2 days ago.. Reply.. Retweet.. Favorite.. about 3 days ago..

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  • Title: People for Ecosystem Services: Rethinking market solutions for sustainable farming practice | Common Cause
    Descriptive info: August 30, 2013.. I have just been reading Jay Griffith’s latest book ‘.. Kith.. ’, in which she urges us not to lose sight of our relationship with nature and our connectedness with the earth:.. “Land can make someone.. who they are.. , can create their psyche, giving them fragments of themselves… shatter the relation to the land and you can shatter personalities”.. (CCfN) brings the same plea centre stage as a means to guide the conservation sector in their task of championing, protecting and restoring the environment that is our home.. Demonstrating the importance of nurturing intrinsic values, which foster care for others of every species, ‘Common Cause…’ provides an important caution against the ever increasing reliance we now place in economic value and market solutions.. Having conducted research on the development of ‘.. Payments for Ecosystem Services.. ’ (PES) over the last few years, I welcome their advice.. Their report shows that many in the sector have turned to economic valuation as a pragmatic solution, and in my own work I have heard a similar story.. But CCfN presents a compelling case to think beyond this apparent rationale.. Some of the most striking parallel insights I have encountered have come from engaging with farmers and land-owners about the potential for PES.. Their reactions have surprised me, because they have clearly evidenced the need to look beyond the assumed power of financial incentives.. As.. PIRC.. outline in their report, people have a range of motivations and values which we need to work with.. And when we only focus on economic drivers (often associated with extrinsic values), we might unwittingly exacerbate some more negative attributes (such as anti-social and anti-environmental attitudes).. In my own work,  ...   that many farmers are committed to more intrinsic concerns such as the longer term and the viability of their enterprise for future generations.. This is an important priority that should be nurtured as a key standpoint in achieving sustainability, rather than marginalised (and in fact dis-incentivised) by encouraging them to focus on short-term financial priorities.. Similarly, their acknowledgement of food production as an interconnected process, with a range of environmental outcomes, is an understanding that needs to be reinforced rather than undermined by a focus on the different marketable commodities available.. Overall, my findings are clearly aligned with the Common Cause for Nature report; showing that the impetus of market solutions is both narrow-minded and counter-productive in many ways.. The emphasis on a neoliberal model of behaviour can be seen to reinforce many of the attributes that have created the environmental problems PES are now setting out to resolve.. If we are to use the ecosystem service discourse at all, as a means to acknowledge the value of environmental externalities, we need to do it in a way that does not pretend that markets can achieve successful governance on their own.. This is a guest post from.. Dr.. Sophie Wynne-Jones.. ,.. Research Associate at Wales Rural Observatory, who has carried out a number of pieces of research around farming in Wales and Payments for Ecosystem Services.. See p90 of the full.. report for more about values and ecosystem services.. Wynne-Jones, S.. (forthcoming) ‘Reading for Difference’ with Payments for Ecosystem Services in Wales.. Part of Special Issue on ‘Contesting Governance Hegemonies: A Multi-Disciplinary, Cross-National Perspective’.. Journal of Critical Policy Studies.. (2013) Ecosystem Service Delivery in Wales: Investigating Farmers Willingness to Participate.. Journal of Environmental Policy and Planning..

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  • Title: Food for thought: how values affect our food choices | Common Cause
    Descriptive info: Bec Sanderson.. August 29, 2013.. We in the West are living in an age of food plenty: faced with dizzying choice in our supermarket aisles, with foods from across the globe available – whatever the season – at prices that would have been unthinkable 50 years ago.. How do we navigate this? What guides our decision to pick one product over another, or to forgo some foods altogether? And how much can our own personal choices really affect the way the food system works?.. When it comes to the big issues we are concerned about, be it animal welfare, climate change, or health and nutrition, there is only so much that our individual shopping choices can do.. The responsibility lies also, and sometimes more so, with the powers that structure the food industry.. In the UK, for example, we generate about 16 million tonnes of food waste a year, but 60% of this occurs in the supply chain, before it even reaches our shelves.. So the power we wield with our shopping baskets, in cases like this, is somewhat limited.. However, if we understand what motivates our food choices, on our own and as a society, we can get a better understanding of what’s accentuating those bigger problems we care about.. And this will hopefully give us a better idea of how we can be more effective at making the changes we’d like to see.. What’s the golden rule of motivation? Well, first and foremost: we are not ‘rational’ at least in the traditional sense of the word.. We don’t work by information and algorithms, and when it comes to food, we rarely use a hard and fast set of rules to guide our choice.. Sometimes we make particular commitments – we may decide to be a strict vegetarian and forgo any meat-based product; we may budget our weekly shop and limit our spending on luxuries, or we may buy only fair-trade coffee – but not all our decisions are set in stone.. If we have a hard day at work, we may be tempted to look for convenience meals, simply because we can’t be bothered to spend an hour in the kitchen.. Or if we feel emotional, suddenly our commitment to avoid chocolate may mysteriously dissolve.. A similar phenomenon might draw us to the kebab shop after a few pints.. There are many factors that influence our food choice.. For some people, the taste of the food is one of the only considerations – for others, bank balance is particularly important.. But underneath many of our choices are our values.. Our values are the abstract guiding principles in our lives that influence what we believe or do across a variety of situations.. We all hold the same values.. , but each of us will tend to find some particularly important.. This is, perhaps, the second rule of human motivation: our values influence our attitudes and actions.. Because values are abstract goals (like justice, or health, or independence), we tend to apply them to many different areas of our lives.. If I think ‘equality’ is highly important, for example, this will probably guide the way I vote, the way I talk to my kids,  ...   for the initiatives and groups working towards the bigger issues we personally care about.. As a result, it is worth reflecting a little on our values: what do we think is really important? Do we express them in our food choices? And, again, are there structural features of the food industry that get in the way of us expressing these values?.. In the UK, we have some great examples of initiatives that enable us to express more universalist values in our food choices.. There is a group called.. Incredible Edible.. , originally started in a small town called Todmorden in West Yorkshire, now spread to over 30 communities around the UK and New Zealand.. They grow food and campaign for more local food production, with the aim of allowing more communities to be self-sustaining, at least with fruit and veg.. All local schools, and many of their public spaces (housing developments; the fire and police stations) now have growing sites, which are looked after by over 200 volunteers.. Not only does this make local food more easily available, it also encourages more people to experience what it’s like to grow food, and it changes people’s perception of how public space can be shared and used.. From a values point of view, this probably has quite a positive impact, because we care more about our environment if we experience being outside in nature, and we care more about people it we’ve got a chance to do something strong and positive as a community.. Another example of a good food initiative is.. This is Rubbish.. , a UK group campaigning to oblige all areas of the food sector to audit and report their food waste.. They have recently published a report,.. Counting What Matters.. , which examines the cost and practical viability of auditing waste in the supply chain, before it reaches our shops.. This report launched in parliament in May, and with the right attention, has the potential to garner political backing.. It is a good example of the kind of project that tackles the causes of a problem.. And it is the kind of project that we might support if it’s in line with our values, but we can’t directly affect with the contents of our own supermarket trolley.. (For a short introduction to the environmental impact of food waste, see.. this animation.. Comes complete with farting cows.. Values, then, guide many of our attitudes and actions when it comes to food.. We can show real commitment to our values in our shopping choices, but we can go even further in supporting those bigger issues if we strengthen the same values by supporting other groups and projects that we believe in, whether they directly pertain to food or not.. Of course, there will always be barriers.. And there will be plenty of occasions where our decisions will be more affected by our habits, emotions or bank balance.. But by reflecting on how values motivate us, and everyone else, we’ve got a greater chance of understanding what the solutions are.. We can make personal food choices, as well as backing bigger policies or projects, that will have a positive impact both on people and the environment..

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  • Title: Common Cause for Nature: A call to collaborate | Common Cause
    Descriptive info: August 16, 2013.. This is a guest post by Jon Alexander of the National Trust.. The lessons for the conservation movement held within.. are deep and many.. But I would argue the most important is the simplest of all, and comes before you get beyond the cover.. It is the title – Common Cause for Nature.. This is a call to arms to all of us who work in this space not just to work and campaign separately on our own specific ‘bits’, but far more importantly, to get beyond those bits and work together to create a proactive, persuasive, powerful whole.. This requires a substantial shift in thought and behaviour.. Too many of us currently look at each other as competitors, watching carefully to see who is outgunning us for share of the ‘days out in nature’ or the ‘caring for the planet’ market, identifying unique positions relative to one another and staking out our territory.. Yet while we rearrange these deckchairs, the world changes around us, with people spending more and more time on screens and in cities, and less and less time in nature.. While we scrap over where the boundaries lie of our slices of the nature pie, the other organisations and sectors –  ...   shortlisted for an audience award at the prestigious Sheffield Documentary Festival, to address a diverse group of nature organisations.. He chose to do so in his adopted role for the film, as (tongue-in-cheek) Marketing Director for Nature, calling upon all those gathered to see ourselves as part of his team.. And his killer chart was a sales curve for nature.. Plotting time spent outdoors and in nature against time spent indoors and on screens, David showed us that we are losing.. Badly.. I think of Common Cause for Nature as the brains behind the charm and humour of Project Wild Thing and the Wild Network of organisations including the RSPB, National Trust, the NHS, but also Hackney City Farm and over 100 others that is now coming together around the film, intent on acting as one to ensure that every child has the opportunity to develop a connection with nature.. This report shows that by doing so we will not each undermine our individual business models, sacrificing share to one another; rather, we will grow the size of that market, at the expense of pursuits that disconnect and undermine wellbeing, for the benefit of all.. I would encourage everyone and anyone to read it.. Then get stuck in..

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  • Title: The spirit of Fenton | Common Cause
    Descriptive info: August 15, 2013.. The.. Common Cause for Nature report.. highlights the importance of both talking about and experiencing nature in motivating people to support the environmental agenda.. We asked author of.. Silent Spring Revisited.. and.. Looking for the Goshawk.. Conor Mark Jameson to write something about the importance of connecting with nature.. He found inspiration from nature in an unlikely suburban setting, via YouTube.. I’m not sure why I laughed so much when I saw Fenton the black labrador in what is by now a legendary piece of amateur footage.. It has even gone viral, viewed about 10 million times on the internet.. In fact I’m not sure it’s even right to laugh at it, but laugh I – and so many others – obviously have.. I’m not actually sure why it’s even funny.. I’ve been trying to analyse the reasons.. It’s worth mentioning first that not everyone has found it funny.. Comedian Paul Merton, for example, national treasure observational surrealist, was surprisingly but completely nonplussed by it.. In fact it was on his show –.. Have I Got News for You.. – that I first saw the clip, and caught on to the phenomenon of Fenton.. It was by this time already such a big deal online that it was making broadcast news headlines, in that oddly democratic way that everyday incidents can climb the news agenda.. In case you haven’t seen it,.. the clip.. opens with an idyllic rural scene.. It’s a view of Richmond Park.. Fallow deer are relaxing in the meadow, among some scattered trees.. The tranquillity is interrupted by the sound of a man shouting in the distance.. ‘Fenton!’ comes the cry, in a sergeant-major, parade ground bark, repeated every few seconds.. There is increasing volume and urgency each time.. The onlooker’s camera-phone pans to the right, to reveal a lot more deer, beginning to stampede into view.. Within seconds the gathered and now large herd is galloping away.. Into shot comes the streaking black shape of what one can only assume is Fenton.. This is clearly a dog whose moment of glory has arrived.. Suddenly the dappled deer are like gazelles, the manicured, sanitised park is the wild Serengeti.. Fenton has reverted to wolf state.. One can almost hear Attenborough’s breathy commentary in his head.. “Seeing his opportunity, now, Fenton must hunt.. The life or death struggle of Richmond Park plays out, in the heat of the Middlesex afternoon ”.. Behind him, and lagging behind somewhat, and at a much less impressive pace, comes the owner of the dog, and the voice.. ‘Oh Jesus.. Christ.. !’ he gasps, as the futility of his efforts to retrieve the situation become apparent.. ‘Fen-.. tonnnnnn.. !’.. Just one man and his dog, in complete disharmony.. You’d think a dog with such a distinguished name would at least turn round, let alone come to heel, when ordered to.. There is another ‘Jesus Christ!’ or two for good measure.. There is anguish in the blasphemy, the kind of oath normally  ...   had to be put down.. Fenton annoyed one person – his owner maybe two if you count Paul Merton, and delighted millions of others.. An out of control dog in a park – hardly sounds like comedy gold when described.. You may agree, if you got this far.. I think the clue to the humour is revealed if you strip away the elements.. Would it have been funny if the owner hadn’t sounded so much like a parade ground sergeant major? I think no.. If the dog had been a pit bull? No.. Clearly had it been a Rottweiler or Alsatian it wouldn’t have been so funny, or even funny at all.. But then the owner probably wouldn’t have sounded posh, and the dog wouldn’t have had a name to match the Range Rover, Barbour coat and green wellies you imagine are back in the car park (for all we know of course Fenton’s owner is a thoroughly lovely chap).. And the dog probably wouldn’t have been walked off the lead in a deer park.. No, it has to be a black lab to work.. I think it’s a joke at the expense of how we perceive the aspirational classes and their assumed status, their symbols.. One suspects the cries of ‘Fenton!’ are in part for the benefit of any onlookers, although the owner can’t have known that there would soon be 10 million of us, according to the viewing statistics on YouTube; his illusion of control brutally exposed.. I think we all snigger at the fantasy inhabited by most owners of large dogs that they are in control, that by shouting their dog’s name often enough while it ignores them and does what it wants they are somehow in charge of the animal.. People who argue for and against the reintroduction of wolves.. Canis lupus.. to the UK may forget that we already live with 8.. 3 million of them, disguised nowadays as.. Canis lupus familiaris.. in all its forms: some small, some large, some in handbags and some waiting to remove the inattentive post-person’s fingers.. But all, deep down, the wolf with all its carnal cravings.. My parents-in-law reported one day seeing a Jack Russell terrier chasing two roe deer in a field and over the brow of a hill.. Minutes later the terrier reappeared, the deer now hot on its tail.. I’m tempted to assume that the deer came to realise mid-chase that, while their assailant smelled of wolf, this is where the similarities – and the fear – might end.. Finally, Fenton has reminded me of Rupert Pupkin’s (.. King of Comedy.. ) old adage – better to be king for a day than schmuck for a lifetime.. We increasingly live our wild lives through the heroics or bravado of others, whether animals, action heroes or wayward sportsmen.. For 45 seconds, unless you tutted disapprovingly, most of us were rooting for the black lab gone feral, and just maybe felt the rare stirring our own inner Fenton..

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  • Title: Nature: container, object, person, self? | Common Cause
    Descriptive info: August 13, 2013.. highlights the importance of frames in motivating support for wildlife and the environment, and discusses dominant frames in nature conservation.. Here, Nadine Andrews discusses her own research on people s personal frames around their own relationship with nature.. Scholars like George Lakoff, John S Dryzek, Brendon Larson and Arran Stibbe have analysed political and environmental science discourse.. A dominant frame is nature as a useful resource which is there to be exploited for human benefit.. Its value is not intrinsic but instrumental.. No-one (so far as I know) has analysed how people conceptualise their personal relationship with nature, so last summer as part of my Masters in Research degree I conducted a short exploratory study of metaphors about nature and commented on the implications for environmental behaviour.. For an explanation of what is meant by ‘frame’ see.. here.. In this blog I am referring to cognitive frames – bundles of strongly linked concepts, emotions and values that are learnt through experience and association and stored in our memory.. These structures serve as ‘frames of reference’ for interpreting new information and experiences.. Certain words can trigger or activate particular frames in our minds.. Analysing metaphor can give us an indication of the cognitive frame active in the speaker, but there may be 2 or more metaphors in the same sentence.. This shows that our conceptual systems are not consistent.. We all have a range of frames available to us, which we may or may not be consciously aware of.. We may choose to engage or not with certain frames in our thinking or behaviour at particular moments.. Metaphors about nature.. The way we conceptualise nature matters.. Thinking of nature as a resource to be harnessed, a victim to be saved or a mother that nurtures us shapes the way we behave towards nature.. We act according to how we perceive.. As Lakoff Johnson explain, conceptual metaphors are grounded in our everyday experience of interacting with the world.. From interaction, understanding emerges.. However, metaphors are incomplete representations: they privilege one way of seeing and obscure others, so there is always some other aspect of the experience that is being downplayed or hidden.. They claim that the most pervasive features of human experience are:.. physical containment.. spatial boundedness.. differentiation.. In experiencing ourselves as discrete entities separate from the rest of the world, when other things don’t have distinct boundaries, like clouds, we project our own physical in-out orientation on to them, conceptualising them as entities limited by boundaries.. Lakoff Johnson argue that defining a territory is a basic human instinct.. My study.. I analysed written reflections of 14 participants of experiential nature workshops – workshops designed to deepen connection with nature.. I discovered that conceptualising nature as a container is extremely common, regardless of how interconnected with nature our sense of self may be.. Lakoff says that the perception of separation from nature is so deep in our conceptual system that we cannot simply wipe it from our brains.. Nature is a container – an object – a place.. For example:.. “being in the outdoors”.. “being part of nature”.. “venture out on the hillside”.. “need to spend more time out there”.. ,  ...   habitat definition of nature.. It is relatively easy to feel connected to nature in a place with diverse species and little obvious evidence of human presence.. But even in the most extreme built environments there is still nature.. There are life forms everywhere though we may not see them with the naked eye.. Every day for the whole of our lives we live in symbiosis (and competition) with trillions of bacteria, within and on the surface of our physical bodies.. Are we aware of them as nature? We breathe air, feel the sun, the rain, the wind.. Sometimes we might see a few stars, a bright planet or even a comet.. It is when we are mindfully aware of and feel connected to nature in urban contexts that we know there truly has been a shift in our conceptual systems away from physical containment, spatial boundedness and differentiation.. I doubt this can happen if we.. only.. see nature as a place.. Nature is a person.. So could NATURE IS A PERSON be a more helpful metaphor?.. Many wrote about nature as an entity,.. “it has a voice”.. “felt nature calling me”.. ,.. “the weather was kindly”.. “nature has more to teach me”.. it needs attention, care”.. Perceiving nature as a person may lead one to understand that giving attention to it improves our relationship with it.. Related metaphors such as NATURE IS A MENTOR, TEACHER or HEALER have the potential to be exploitative and one directional.. Nature is still a resource for human benefit, and we protect nature so it can continue to provide us with these useful services, rather than for its own sake.. NATURE IS BEAUTIFUL is potentially problematic because of its romanticism; hiding the creation-destruction cycle of natural processes.. Seeing nature as a person often assigns it agency, as we can see from the extracts.. However, it can also be conceptualised as a passive victim that needs our help to survive – it is we who can “save the planet”, which doesn’t cultivate humility and may reinforce hubris.. Taking agency to its extreme, perceiving nature as a homeostatic organism that self-regulates, could lead us to deny human responsibility for dealing with ecological problems (“it’ll sort itself out”).. Nature is self.. Seeing NATURE IS SELF.. “I am nature”.. seems to express the fundamental inseparable integral reality of our relationship better than NATURE IS A PLACE, and avoids the exploitative pitfalls of NATURE IS A PERSON.. It works so long as we have a healthy relationship with ourselves (‘love thy neighbour as thyself’).. This does not mean losing our distinctiveness and merging into a homogenous mush.. The project of.. ecopsychology.. is to ‘rewild the psyche’.. Nature becomes a state of mind, a way of being, rather than an object or a place.. In connecting with our inner nature, we can connect and live in harmonious relationship with the rest of nature.. I wrote about this for the.. Nature of Business blog,.. in preparation for a workshop I was doing at the annual.. UK ecopsychology gathering.. earlier this month.. Nadine Andrews is a PhD researcher at Lancaster.. University.. This post originally appeared at her own blog,.. cultureprobe.. Lakoff Johnson 1980.. Lakoff 2010..

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