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    Archived pages: 18 . Archive date: 2013-08.

  • Title: Value of advertising
    Descriptive info: .. x.. Did you know advertising helps power the economy? Click on 'economy' to read more.. Value Of Advertising.. WFA Website.. Português.. Español.. To find out how advertising benefits the economy, society and you.. Click on the buttons below.. World Federation of Advertisers (WFA).. Benefits consumers.. -.. Powers the economy.. Lifeblood of the media.. Funds sports and culture.. A force for good.. Questions ?.. Disclaimers 2008 Terms of use.. designed powered by iFood..

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  • Title: Value of advertising - Benefits Consumers : Value
    Descriptive info: Did you know that the Olympic Games would not be possible without advertising? Click on 'sports culture' to read more.. Home.. Value of advertising - Benefits Consumers : Value.. Español.. Value.. Choice.. Menu.. Benefits Consumers.. Advertising increases value for consumers.. By allowing companies to differentiate themselves and highlight their unique selling points, advertising stimulates competition in the marketplace.. Competition, in turn, means companies need to keep improving the value of  ...   how competition among TV manufacturers has brought about a steep fall in the price of flat-screen televisions while simultaneously increasing both their image quality and their size.. The link between advertising, competition and consumer value is immediate: when bans on advertising were lifted in some US states, the prices of spectacles fell by 30-40% thanks to increased public awareness and competition.. 1.. Next.. Carlton, Dennis Jeffrey Perloff.. Modern Industrial Organization, 1989..

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  • Title: Value of advertising - Powers the economy : Growth
    Descriptive info: Did you know that the price of newspapers would double without advertising? Click on 'lifeblood of the media' to read more.. Value of advertising - Powers the economy : Growth.. Growth.. Jobs.. Advertising drives economic growth.. In helping companies succeed, advertising plays a key role in a dynamic economy.. Successful companies create more jobs, pay more tax and contribute directly to economic growth.. In fact, there is a proven link between advertising and economic growth.. :.. There is a positive correlation between the rates of investment  ...   are those where competition, a recognized driver of growth, is liveliest.. Countries where relatively little is invested in advertising are also those where economic growth is weakest.. The advertising industry itself also contributes in a big way to economic growth.. At 6.. 4% in 2007, the communications industry was the third-fastest growing sector of the US economy far above the 2.. 2% growth for the economy as a whole.. 2.. Prev.. WFA,.. Advertising and Economic Growth.. Veronis Suhler Stevenson, Communications Industry Forecast 2007-2011; Economist Intelligence Unit..

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  • Title: Value of advertising - Lifeblood of the media
    Descriptive info: Did you know that advertising generates millions of jobs? Click on 'powers the economy' to read more.. Value of advertising - Lifeblood of the media.. Advertising is the lifeblood of the media.. Advertising funds a diverse, pluralistic media landscape.. Without advertising, many of the.. world s media as we know them would not exist.. To replace advertising revenues, newspapers would have to double their cover price.. On television and radio, the variety of sport, drama, news and children s programs that we have come to expect would be unthinkable without advertising.. An estimated 94% of revenues from children s  ...   communication which are breaking down borders and barriers across the world by giving a voice to many who were voiceless before.. Advertising is an integral part of the freedom of expression.. It is impossible in a democracy to separate the freedom of publishing or broadcasting news, opinions or entertainment, from the freedom of advertising.. Francisco Pinto Balsemao.. , Former Prime Minister of Portugal.. SEO Economisch Onderzoek - University of Amsterdam, Het economische belang van reclame, 2006.. Egta - Association of Television and Radio Sales Houses, 2005.. 3.. Deloitte Development and Harrison Group, State of the Media Democracy Second Edition, 2008..

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  • Title: Value of advertising - Funds sports and culture
    Descriptive info: Did you know that advertising can help save lives? Click on 'force for good' to read more.. Value of advertising - Funds sports and culture.. Advertising funds sports and culture.. Advertising and sponsorship play an essential role in enabling sporting events such as the Olympic Games and the FIFA World Cup.. The costs of running the 2012 Olympics in London estimated at 2bn will be entirely funded through sponsorship and related revenues.. Companies marketing  ...   sponsorship subsidizes and pays for major exhibitions whether at the Museum of Modern Art or the Guggenheim or for performances at La Scala or the Opéra National de Paris.. Sponsorship also supports community sports teams, grassroots cultural events and aspiring artists.. Damien Hirst, today one of the most eminent contemporary artists, started his career with a student exhibition made possible through sponsorship by the London Docklands Development Corporation.. UK Department of Culture, Media and Sport..

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  • Title: Value of advertising - Force for good
    Descriptive info: Did you know advertising helps reduce prices for consumers? Click on 'benefits consumers' to read more.. Value of advertising - Force for good.. Social marketing for a better society.. All over the world, public service advertising has proven to be an effective way to increase AIDS awareness, promote energy saving, fight domestic violence, or reduce road deaths by encouraging the use of seat belts.. In fact, many national governments are among the largest advertisers.. Over the last years, the British government has consistently spent more money on advertising than all but two companies in the country, rising  ...   beyond selling brands and ideas, advertising can be used to show how they can help make a difference.. Procter Gamble's Ariel consumers in the UK reduced their energy use by 41% as a result of the.. Ariel Cool Clean campaign.. , which encourages consumers to wash at 30 C without a loss in washing results.. For a family of four this results in average savings of around 43 kg of CO2 - the equivalent of driving 240 km - from being released into the atmosphere per year.. Advertising Age, 21 Annual Global Marketers report; Nielsen Media Research..

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  • Title: Value of advertising - Questions ?
    Descriptive info: Value of advertising - Questions ?.. Ask your questions.. We would be happy to answer any questions you may have about.. the role of advertising in our economy and society.. A dedicated member of the team at the World Federation of Advertisers will aim to answer your question within two weeks.. Please submit your question here:.. Name : *.. Email address : *.. Confirm email address : *.. Ask your question : *.. * Required fields.. Disclaimers 2008 Terms of use -..

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  • Title: Value of advertising
    Descriptive info: English.. Para descubrir cómo la publicidad beneficia la economía, la sociedad y al consumidor, haga click abajo.. Para el consumidor.. Para la economía.. Para los medios.. Para los deportes y la cultura.. Para una sociedad mejor.. Tiene una pregunta?..

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  • Title: Value of advertising - Para el consumidor : Value
    Descriptive info: Inicio.. Value of advertising - Para el consumidor : Value.. English.. Calidad-precio.. Más opciones.. Para la economía.. La publicidad incrementa el valor que reciben los consumidores.. Al permitir que las compañías se diferencien entre ellas y destaquen sus ventajas diferenciales únicas, la publicidad estimula la competencia en el mercado.. La competencia, a su vez, significa que las compañías necesitan mejorar el valor de sus productos para sus consumidores: reduciendo precios y mejorando la calidad.. Basta  ...   abrupta en el precio de los televisores de pantalla plana y, a la vez, ha mejorado tanto la calidad de la imagen como el tamaño de éstos.. El vínculo entre publicidad, competencia y valor para el consumidor es inmediato: al levantarse la censura a la publicidad en algunos estados de los Estados Unidos, los precios de los espectáculos se redujeron entre 30 y 40% gracias a la mayor concientización pública y a la competencia.. Próximo..

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  • Title: Value of advertising - Benefits Consumers : Choice
    Descriptive info: Value of advertising - Benefits Consumers : Choice.. Advertising promotes choice.. Clothes, car insurance, computers, holidays.. we have never had so much choice as consumers.. Yet we all have different tastes and needs.. No single product is right for everyone.. Companies use advertising to tell us about the distinct products they offer in response to this diversity.. When you see an ad for coffee, for example, it can.. Inform you about lower prices (e.. g.. 'buy one get one free'  ...   Tell you about the options that best fit your individual tastes and values (e.. coffee certified with the 'Fair Trade' label).. Inform you about the options that best suit your lifestyle (e.. coffee capsules for instant espresso).. Advertising, in other words, allows companies to provide a much broader range of options than would otherwise be the case.. By telling us about them, advertising ensures that we don't need to settle for second best.. It helps us exercise our right to choose..

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  • Title: Value of advertising - Para la economía : Growth
    Descriptive info: Value of advertising - Para la economía : Growth.. Crecimiento.. Empleo.. La publicidad impulsa el crecimiento económico.. En lo que respecta a ayudar a las compañías a tener éxito, la publicidad desempeña un rol clave en una economía dinámica.. Las compañías exitosas crean más puestos de trabajo, pagan más impuestos y contribuyen directamente con el crecimiento económico.. En efecto, existe un vínculo demostrado entre publicidad y crecimiento económico.. :.. Existe una correlación positiva entre los índices de inversión en publicidad y el crecimiento del PIB de los principales mercados.. Los sectores  ...   es más activa.. Los países donde se invierte relativamente poco en publicidad son también los de crecimiento económico más débil.. La industria de la publicidad contribuye también de manera importante con el crecimiento económico.. Con 6.. 4% en el año 2007, la industria de las comunicaciones fue la tercera de más rápido crecimiento de la economía estadounidense - muy por encima del 2.. 2% de crecimiento de la economía a nivel general.. Anterior.. Publicidad y Crecimiento Económico.. Veronis Suhler Stevenson, Communications Industry Forecast 2007-2011; Economist Intelligence Unit World Federation of Advertisers (WFA)..

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    Archived pages: 18