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    Archived pages: 666 . Archive date: 2013-10.

  • Title: NAA.org Homepage
    Descriptive info: .. X.. 3.. American Press Institute.. Events.. |.. Contact Us.. sign in to my naa.. 6.. Remember Me |.. Retrieve Password.. Check your company's membership status.. Learn about NAA Membership.. Topics Tools.. Advertising.. Audience Circulation.. Digital Media.. Sense Maker Reports.. Trends Numbers.. Circulation Volume.. Composition Profiles.. Newspaper Revenue.. Newspaper Websites.. Readership.. Research.. Public Policy.. Government Affairs.. Legal Affairs.. News Media.. Press Center.. PRESSTIME Update.. CEO Update.. Blog.. Multimedia.. Social Media.. RSS Feeds.. About NAA.. Membership.. Advertise with NAA.. Newspapers Sustainability.. Board of Directors.. Staff Directory.. Careers at NAA.. mediaXchange.. Program.. Attend.. Sponsor.. Advertiser Meetings.. Affiliate Meetings.. NAA Sense Maker Report.. BlackFriday.. NAA SenseMaker Report.. Mobile Audiences.. NAA mediaXchange 2014.. Black Friday Program.. TOP STORY.. Celebrating Newspapers and Newspaper Carriers.. October 01, 2013.. National Newspaper Week is Oct.. 6-12, 2013, culminating with International Newspaper Carrier day on Oct.. 12.. Help promote and observe these important events with free, downloadable materials from the Newspaper Association Managers and the Newspaper Association of America.. Read More.. 4.. RELATED CONTENT.. National Newspaper Week Resources.. NAA Newspaper Carrier Hall of Fame.. LATEST STORIES.. Postal rate changes offer good news, uncertainty for papers.. The Postal Service filed proposed postal rate increases with the PRC that would lower rates for newspaper TMC products going at  ...   effectiveness in acquiring and retaining subscribers.. But how can they take it to the next level? A new report offers both a strategy and effective tactics to consider.. What publishers need to learn about using social media effectively.. September 19, 2013.. This NAA SenseMaker Report offers insight into the state of the art social media strategies newspaper media are using to connect with consumers about news.. NAA in the News.. Rieder: Newspaper association chief optimistic.. September 18, 2013.. (USA Today) — Don't rule out a vibrant future for the newspaper industry, says NAA President & CEO Caroline Little.. We've got "the winds against our backs.. ".. UPCOMING EVENTS.. Oct.. 10.. The Strategic Issues in AAM Reporting.. Nov.. 07.. AAM Reporting and Qualification Standards: The Changes Underway.. Mar.. 16.. Hyatt Regency Denver.. View All Events.. INDUSTRY HIGHLIGHTS.. BuzzFeed editor-in-chief Ben Smith to speak at NAA mediaXchange 2014.. New Insights On Papers' Mobile Audience.. (Source: NetNewsCheck ).. (Source: USA Today ).. More from News Media.. LATEST TWEETS.. Follow @NAAupdates.. Vendor Links.. Find suppliers and business partners for the newspaper media industry.. Quick Links.. NAA mediaXchange.. Newspaper National Network.. Newspaper CareerBank.. VendorLinks.. All NAA Products.. CONNECT.. SUBSCRIBE.. © 2013 Newspaper Association of America™.. All rights reserved.. Privacy Policy.. Terms of Service..

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  • Title: Events
    Descriptive info: As a benefit for our members, NAA provides recaps of key conferences and seminars relevant to the industry.. If you can't attend, we'll attend for you.. 2012 Tablet Symposium.. Academics and newspaper leaders gathered at the Donald W.. Reynolds Journalism Institute at the University of Missouri on Dec.. 7 for a day of sessions and discussions focused on tablets and other mobile news-delivery systems.. Texas A M University Retailing Summit.. The Center for Retail Studies at Texas A M University conducted its 24th consecutive two-day summit on retailing Oct.. 11-12, 2012.. Approximately 250 participants – a mix of students, recruiters and retailers – attended sessions featuring speakers from major retailers.. The summit offered attendees the chance to learn about the challenges and opportunities of retailing today, and to network with key executives from major accounts.. SNPA News Industry Summit 2012.. The Southern Newspaper Publishers Association held its annual conference Sept.. 30-Oct.. 2, 2012, in Naples, Fla.. The event featured topics ranging from audience growth strategies to digital transformation and included presentations by a senior Wal-Mart marketing executive and by executives from Advance Publications Inc.. on the company’s new business strategy.. Online News Association: ONA12.. More than 2,000 journalists and news professionals convened in San Francisco for the annual Online News Association conference, Sept 20-22, 2012.. ONA is a nonprofit membership organization for digital journalists, with members across the country and around the world.. Session topics ranged from legal protection to new business models to the future of social media platforms, and more.. Local Media Association’s Fall Conference.. More than 200 people from community publications across North America gathered in Atlanta during the second week of September to share ideas on using technology tools to grow their businesses.. Sessions focused on partnerships with large companies, building in-house digital agencies, how to organize sales staffs and social media strategies.. Inland Press Association’s New Business Development Conference.. Speakers at Inland Press Association’s New Business Development Conference offered a range of ideas and programs, including modular ad strategies, driving revenue from events, the value of loyalty programs and digital co-op opportunities.. IAB Marketplace: Advertising Technology Conference.. The Interactive Advertising Bureau’s Advertising Technology  ...   opportunities that combine an exchange of information and ideas with programming designed to generate results.. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.. Early-bird pricing is now available for NAA members.. Don't wait! Register today.. Learn More.. Thursday, October 10, 2013.. Today’s newspapers offer multiplatform solutions to advertisers in search of targeted audiences, as well as total reach of the marketplace.. For most newspapers, the solution will be using an AAM Consolidated Media Report.. This new reporting format provides newspapers the opportunity to report their total audience across multiple platforms and products, beyond traditional circulation metrics.. Thursday, November 07, 2013.. The total circulation metric is changing, along with many of the AAM reporting requirements.. This session is designed to explain what newspapers need to do today, the decisions newspapers need to make next, and what to expect in the next phase of reporting changes.. Sunday, March 16, 2014.. View All Upcoming Events.. Recent Events.. Optimizing Opt-in and Reporting Branded Editions.. Thursday, September 12, 2013.. Newspapers will learn how to continue this positive momentum by meeting the level of quality and effectiveness necessary to attract additional advertising dollars including how to cost-effectively report the circulation through AAM as branded editions.. How to Promote Black Friday Editions to Boost Q4 Revenue.. Tuesday, September 10, 2013.. Join us for a webinar highlighting some of the materials that NAA is making available to help members make the most of this holiday season by leveraging our distinct advantage.. During this half-hour webinar, we will review turnkey creative, key messages and a media relations program, all of which can be customized for your paper.. Merchandising for Measurable Gains.. Thursday, August 08, 2013.. This hour will be devoted to covering the basics of merchandising and how they work.. The presenters will include examples of the most effective POP and general merchandising tactics that will drive sales, and share examples of how to take full advantage of today's news and content from championship events to everyday shopping information.. Go To Event Archives..

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  • Title: Contact Us
    Descriptive info: Thank you for contacting us!.. Home.. >.. > Contact Us.. Key Contacts.. NAA Office.. 4401 Wilson Blvd.. , Ste.. 900.. Arlington, Va.. 22203.. P: (571) 366-1000.. F: (571) 366-1195.. Conferences.. Missy Rentz.. Member Services.. Press Inquiries.. Marina Hendricks.. Products.. Beth McNeill.. Website.. Webmaster.. CONTACT US.. E-mail.. *.. Required Field.. First Name.. Last Name.. E-mail Address.. Phone Number.. Organization Name.. Job Title.. Category.. Young Readers Diversity.. Subject.. Comment.. Driving Directions.. From Baltimore, Maryland:.. Take I-95 S To I-495, the Washington Capital Beltwa.. Merge onto I-495 W / Capital Beltway via exit 27 toward Silver Spring (Crossing into VIRGINIA).. Merge onto VA-267 E via exit 45B on the LEFT toward I-66 E / Washington.. VA-267 E becomes I-66 E.. Take the VA-237 / Fairfax Drive exit-  ...   I-66 W.. Merge onto Arlington Blvd.. / US-50 W (Crossing into VIRGINIA).. Take the Glebe Rd.. exit.. Turn Right onto North Glebe Road / VA-120 N.. Turn slight right onto Wilson Blvd.. From National Airport:.. Take George Washington Memorial Parkway (North).. Merge onto I-395 S toward Richmond.. Merge onto Washington Blvd.. via Exit 8A toward Ridge Rd.. Merge onto US-50 W / Arlington Blvd.. toward Falls Church.. Take the Glebe Road ramp.. Turn right onto North Glebe Road / VA-120 N.. From Dulles Airport:.. Merge onto Dulles Airport access road.. Dulles Airport access road becomes VA-267 E.. VA-267 E becomes I-66 E.. Take the VA-237 / Fairfax Drive exit- EXIT 71- toward VA-120 / Glebe Road.. Turn right onto N.. Glebe Road / VA-120 S..

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  • Title: Membership
    Descriptive info: > Membership.. You're now part of the most well-informed, well-connected community of newspaper professionals in the United States and Canada.. We work to represent you and your newspapers on Capitol Hill, with the advertising community and with the people who read and use your products across multiple platforms.. We also provide training and research to help keep you up to date on the tools, techniques, data and innovative best practices that are vital to fostering and growing our industry.. Now that your company is an NAA member, you and your colleagues have full access to our resources.. Register here.. by selecting "Sign in to My NAA" in the top right corner.. Click on "Check your company's membership status.. " On the next page, enter your business e-mail address as indicated.. Here's a sampling of just some of the many resources we offer.. You’ll want to visit our site often – there's always something new for you.. ADVERTISING.. Advertising Planning and Budgeting 101.. Advertising "Tens" Lists.. Did You Know?.. The Great AdVenture: How to Succeed in Advertising Sales.. NAA Newspaper Ads.. Real Estate Today: It's All About the Buzz.. Replacing Lost Recruitment Ads.. Retail 2012: An NAA Analysis.. What Do the Changes at J.. Penney Mean for Advertisers?.. Audience Growth Strategies That Work.. The Austin-American Statesman's Diverse Verified Strategy.. Challenges and Potential Benefits of Scan-Based, Single-Copy Sales.. Challenges of Scan-Based, Single-Copy Sales.. Circ Execs: Define Your Role in Newspaper Version 2.. 0.. Circulation Executives and the Great Divide.. Circulation Gains Prove Value of Sunday Product.. Marketing and Distribution Solutions Outlined for Select Products.. Marketing Home Delivery: The Subscriber Life Cycle.. NAA/ABC Subcommittee's Guide to Branded Editions.. NAA/ABC Subcommittee's Guide to U.. S.. Newspaper Digital Editions.. NAA/ABC Subcommittee's Guide to Verified Circulation.. Packaging and Marketing Subscriptions Across Platforms.. Single-Copy Pricing.. Single-Copy Value Equation.. Success Using Direct Response to Sell Subscriptions.. Sunday Readership and Revenue Strategies.. Two Steps Newspapers Must Take to Build the Optimal Subscriber Base.. CONFERENCE SUMMARIES.. NAA provides recaps of key conferences and seminars relevant to the industry.. BIA/Kelsey's Mobile Local Media Conference.. Inland Press Association's New Business Development Conference.. Local Media Association's Fall Conference.. Online News Association 2012.. DIGITAL.. The Commercial Appeal's Bundled Product Pricing Strategy.. Digital Advisory Committee Meeting Summaries.. Digital Drives Coverage of Colorado Shooting..  ...   Chart.. Paid Digital Content Benchmarking Study.. Readers Vote, Voters Read.. Single-Copy Key Accounts Survey.. Social Media Opportunities.. Newspaper Membership.. Associate Membership.. Academic Membership.. MEMBERSHIP.. The Newspaper Association of America is a nonprofit organization representing 2,000 newspapers and their multiplatform businesses in the U.. and Canada.. When you become a member of NAA, you join the most well-informed and well-connected community for newspaper professionals.. NAA focuses its work on areas that have the most bottom-line impact for our members: influencing public policy, helping the industry grow advertising revenue and audience, and communicating to external constituencies the story of our industry’s transformation.. Your membership is an important strategic investment in our medium’s future amid an evolving media landscape.. Overview of NAA Membership Types.. NAA members represent newspapers in the U.. and around the world – dailies and weeklies, community-based and nationally focused, in large cities or small towns – that share a quality and continuity in their product.. Through standards set by the NAA Board of Directors, member newspapers are published at least one time per week, bear a 25 percent editorial content of both local and general interest and carry a minimum of 70 percent paid circulation.. NAA fosters strength and unity in the industry through the "Group Membership" provision, also set forth by the NAA Board of Directors, whereby two or more qualifying newspapers under common ownership are required to join as a group.. Find out more about the benefits of newspaper membership.. Associate Members are the suppliers, vendors and consultants to the newspaper industry.. The products and services that these companies and individuals provide to newspaper media companies are an important part of the current operation and future profitability of the industry.. With the major shifts in the structure, operations and priorities of newspaper companies, NAA’s Associate member benefits suite has been reviewed and upgraded to provide even more year round value in 2011.. Find out more about the benefits of associate membership.. An Academic Membership in the Newspaper Association of America supports your studies and your career in newspapers.. Become a part of the leading professional society for newspaper professionals, and network with the industry’s top executives who share your interest in newspapers and their digital transformation.. Find out more about the benefits of academic membership..

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  • Title: Topics & Tools - Newspaper Association of America: Advancing Newspaper Media
    Descriptive info: > Topics & Tools.. Webinars.. Upcoming Webinar.. :.. October 10, 2013.. Recent Webinar.. September 12, 2013.. More Events.. TOPICS TOOLS.. Topics Tools features research and analysis, case studies, sales tools and other resources to help you build audience, grow revenue and streamline operations.. Many but not all of these resources are for NAA members only.. This section is organized by broad categories, and users have the option to search within categories by keyword and resource type.. Featured Resources.. 2012 Circulation Facts, Figures Logic.. The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales  ...   print or online, on smartphones or tablets – readers rely on newspaper media for their local news, advertising and other information.. In today's opt-out world, consumers opt in to newspapers.. This new infographic from NAA provides a quick look at how readers connect with newspaper media.. The best way to get your fair share of an advertising budget is to understand what the budget ought to be and how it should be used.. With “Advertising Planning and Budgeting 101,” a new free resource from NAA, you can be a hero to your customers and get your fair share.. NAA’s Paid Digital Content Benchmarking Study, undertaken during spring 2012, is designed as a first step in gauging the impact of newspapers’ digital-content subscription strategies..

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  • Title: Advertising
    Descriptive info: Topics & Tools.. > Advertising.. Ad Strategies Specs.. Retail Classified.. Sales Collateral.. August 03, 2012.. Search Advertising:.. Filter By Type:.. All types.. Articles.. White Papers.. Presentations.. Reports.. = NAA Members Only.. Latest ADVERTISING Topics & Tools.. Black Friday Promotional Program.. September 05, 2013.. Local shoppers want to know where to find the best deals for Black Friday and our newspapers are where they are turning for this information.. Your newspapers have the audience and the engagement, but now it’s critical that your advertisers and local businesses know that.. Here you will find everything you need to create a customized promotional program that highlights to advertisers, local business and your readers  ...   The 2013 research reveals new insights into shopping planning and behavior.. The study also reports on consumer engagement of media and deals with the use of preprinted inserts, couponing and digital media tools.. October 01, 2012.. Advertising Tens Lists.. Quick give me ten.. If you go to see a customer and the advertiser asks why he should advertise with you, what would you say? Could you give several reasons? Ten? Here are several questions you frequently hear, each with ten good reasons why.. Below are the latest advertisements from the Newspaper Association of America.. The ads focus on the power of newspaper media and the value newspapers offer to advertisers..

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  • Title: Audience & Circulation
    Descriptive info: > Audience & Circulation.. Carriers Independent Contractors.. Marketing Strategies.. Operational Efficiency.. Revenue Strategies.. Single-Copy Strategies.. Subscriber Acquisition Retention.. Public Policy Updates.. Federal Communications Commission issues new telemarketing rules.. More Public Policy.. October 19, 2012.. Search Audience Circulation:.. Latest AUDIENCE CIRCULATION Topics & Tools.. International Newspaper Carrier Day.. Each year, one day is set aside to recognize the accomplishments of carriers who work hard to get the newspaper in the hands of our readers.. The Newspaper Association of America and the newspaper industry have designated October 12, 2013, as International Newspaper Carrier Day, a salute to the hundreds of thousands of newspaper carriers who deliver more than 44 million newspapers to more than 100 million readers every day.. Microtargeting Subscriber Acquisition.. Newspaper circulation revenue is expected to continue increasing over the next few years and the business model will become more dependent on reader revenues.. The question is how to continue to make strides in improving the cost effectiveness of subscription sales efforts, particularly in light of the added dimension of marketing digital components.. This report offers both a strategy and some effective tactics to consider.. The overall approach can be adopted by any newspaper and every newspaper should be able to rank order it’s most cost effective sales efforts.. To do this means isolating all the variables and this report provides  ...   to fish out stacks of unused coupons.. At times, they ll even purchase a newspaper from a vending machine and remove the entire stack.. Optimizing Opt-In to Maximize Advertiser Value.. August 19, 2013.. The introduction of opt-in publications by daily newspapers has been an undisputed success for publishers and insert advertisers.. Newspapers have based their metric of success on advertisers quick adoption of the products, which have provided newspapers the opportunity to maintain strong print penetration in markets defined by the zip codes most sought after by major retailers.. "Optimizing Opt-in to Maximize Advertiser Value" is designed to help newspapers continue this positive momentum by meeting the level of quality that early adopter advertisers have come to expect and the level of effectiveness necessary to attract additional advertising dollars.. Single-Copy Scan-Based Trading.. July 02, 2013.. The challenge of building audience and revenue through single-copy sales is becoming more complex.. In addition, the growth of scan-based trading agreements adds an additional level of complexity.. It is becoming increasingly important for newspapers to secure new retail venues.. Many of the accounts targeted by newspapers are accessible only through scan-based agreements.. This report reveals the results of the 2013 single-copy scan-based trading survey, designed to help newspapers gauge the transition to scan-based agreements, understand how other newspapers are adapting and provide operational benchmarking information..

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  • Title: Digital Media
    Descriptive info: > Digital Media.. Mobile.. New Revenue.. Paid Content.. Tablets.. Beyond the Click: Cutting-Edge Insights on Boosting Website Engagement.. June 19, 2013.. DIGITAL MEDIA.. May 31, 2012.. Search Digital Media:.. Latest DIGITAL MEDIA Topics & Tools.. Developing and Executing a Paid Digital Revenue Strategy.. May 21, 2013.. As more newspapers decide to charge for their digital content, media executives are facing a tough question: what are the best ways to convince customers to pay for digital access and content that was previously available for free? Many are finding success in comprehensive pricing structures that include both print and digital, as well as in proactive marketing efforts highlighting the value of the newspaper’s offerings, especially on digital platforms.. Bolstering coverage and offering more services also has been an effective way for newspapers to spur digital sign-ups.. Mastering the ad tech stack.. January 28, 2013.. So long, ad servers.. Hello, ad tech stacks.. An amorphous term to describe so-called “end-to-end” solutions that encompass the full digital advertising  ...   partnership.. In spring 2012, brainstorming began for a new product to add to the already extensive AZ Central portfolio without duplicating any of the existing products.. The goal was to demonstrate value to the market in a whole new way.. It didn’t take long to look to the tablet – and to create a publication specifically tailored to it.. AZ Today, which launched in December 2012, is the result.. It’s best described as a nightly newsmagazine that seeks to both inform and entertain users with what’s inside.. Small newspapers explore digital sales strategies.. January 09, 2013.. As news consumers continue to move more and more toward using digital platforms, newspapers are increasingly focused on finding new ways to sell digital assets.. Many are finding that simply asking legacy salespeople to add digital products to their plate is not the answer.. So how are small newspapers handling this shifting need to sell digital?.. A look back at the fall 2012 Tablet Symposium.. December 26, 2012..

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  • Title: SenseMakerReports
    Descriptive info: > Sense Maker Reports.. Download the report.. , or read below.. Social Media Usage By The Numbers.. Percentage of online adults who say they use each platform.. 67% on Facebook.. 20% on LinkedIn.. 16% on Twitter.. 15% on Pinterest.. 13% on Instagram.. 6% on Tumblr.. Source: Pew Research Center.. By Dena Levitz.. Patrons at D.. s Woolly Mammoth Theater have a reason to arrive early.. The lobby is now home to a large magnetic board featuring words and phrases from a current show at the playhouse.. The blocks of text are moveable.. Patrons are encouraged to rearrange the lines from the play into new phrases and then photograph their word creations and share them on social media using their smartphones or nearby computers.. In a Washington Post article about the project, local residents said the interactive word display makes them feel more connected to the Woolly Mammoth.. It transforms them from audience members into active participants, even writers.. They said they want to come to more performances and let their friends know about the exhibit.. And they enjoy the lead up to the show.. The staff at the Woolly Mammoth also see the display as a way to appeal to less traditional, more youthful customers who are most active in social media.. The project is part of a larger shift in how content producers and audiences relate with one another.. With consumers having a growing array of choices over how to spend their time, all businesses from the arts, sports, groceries and everything in between are trying to learn new ways to engage more deeply with customers.. At the same time, technology is giving consumers more ways to share information with one another turning the group formerly known as the audience into a bigger part of the distribution and marketing network of content.. For those who consider social media to be an ancillary activity, consider one statistic: In June 2011, time spent online in social media began to surpass the amount of time Americans spent on all other websites portals.. This NAA SenseMaker Report offers a sense of the state of the art of how newspaper media have learned to use social media to connect with consumers about news.. Just how big has social media become?.. Collectively, social media now has enormous penetration.. According to Experian Marketing Services, 91 percent of online adults use social media in some form.. Data from the Pew Research Center.. puts the number a bit lower but still substantial, indicating that almost 70 percent of online adults use social networking sites.. Women skew higher than men.. And social media participation is especially high for younger users.. According to Pew, more than 80 percent of teens use social.. Facebook remains the largest platform with 1.. 1 billion worldwide users, including 665 million active daily users, as of July 2013.. That population, according to company data, generated a daily average of 4.. 5 billion likes in May, up from 2.. 7 billion daily in August 2012.. Even as the number of users continues to grow, in other words, engagement is growing even faster.. Twitter, launched in 2006, is the second-largest social media platform, and as of early 2013 the 140-character microblogging site still.. ranked as the fastest-growing platform.. in social media, according to Global Web Index, a syndicated market research service.. In July, the number of users stood at 500 million, with 200 million of those considered to be active users.. The most powerful new dynamic in social now, however, may be photo and video-based platforms.. Pinterest, a virtual pinboard for photos that likens itself to a digital scrapbook, has surpassed 70 million users.. Instagram, another photo sharing site, now has 130 million active users who have shared some 16 billion images since the service launched in 2010, according to co-founder Kevin Systrom.. Instagram, which describes itself as a way to capture and share moments, allows users to post photos, change their look and share them on its own platform and others.. Vine (owned by Twitter) and Instagram (owned by Facebook) are also short-form video sites.. Each allows users to post clips that last just a few seconds in Vine s case, six, and in Instagram s 15.. Both are seeing early traction.. In four months Vine had attracted 13 million people to sign up, according to the company.. And 5 million videos were uploaded on Instagram in only the first 24 hours of the service s debut.. YouTube remains the most popular site for video on the Web.. The Google-owned platform reached a milestone of a billion unique monthly users in 2013.. Users collectively watch more than 6 billion hours of video monthly, which equates to almost an hour a month for every person on Earth, according to the company.. What was once a space for mostly amateur footage has become a destination where brands host channels and run sophisticated campaigns.. This includes news organizations such as.. Reuters.. ,.. The Wall Street Journal.. The Associated Press.. and.. Al Jazeera.. In addition to these name brands, new social media platforms are emerging every month.. Among the most-talked about at the moment is Snapchat, which was singled out by analyst Mary Meeker, the general partner at the venture capital giant Kleiner Perkins Caufield Byers, in her.. most recent presentation on digital trends.. Snapchat, which launched in 2011, stands out for its real-time picture chatting capabilities and the fact that items sent between users are shared, yet not saved.. Friends send each other Snaps (which can be text, image, video, etc.. ) The fleeting messages only last as long as it takes for the recipient to view the Snaps.. The item then disappears.. Snapchat has fewer users 5 million daily active users in spring 2013 but the user base is younger and shares an astoundingly high number of images per day.. Images make the world go round, Liz Heron, editor of emerging media at The Wall Street Journal, said during a 2012 Online News Association session on the power of social media.. Visual storytelling has become the language of the Web.. While it may seem daunting to keep up with all of these social platforms and the rapid pace of their adoption by consumers, the numbers also mean that social represents a powerful new opportunity for news publishers that cannot be ignored.. How, then, should newspapers and other news media companies think about social media?.. Use social media to push content out not just pull audiences in.. Initially news publishers tended to use social media platforms largely as a way to draw people to their Web content focusing on posting links to articles and encouraging users to follow those links to their website.. That, data increasingly show, is insufficient.. While social, like search, still has a role to in driving traffic to websites, its potential is more varied than that and the most successful use of social media goes further.. Instead, experts say, social media represents the conversation consumers are having on their own.. Publishers need to be present in that conversation to be relevant and top of mind.. That means doing more than posting links to drive people to your site.. It also means being present on multiple social media platforms at the same time.. Michael Maness, vice president of media innovation at the Knight Foundation, advised editors last month that users should be able to run into your brand wherever they are on online and, more and more, that s in social media.. Each social media platform has is its own distinct user base and is a different ecosystem.. By being present on multiple social media sites, not just the biggest ones, a news organization can broaden its overall audience and attract different users to its content mix that may have never been exposed to the brand otherwise.. Exploit the brevity of social media in real time.. Users also don t just want to see the finished product the story that is running in the paper or online.. Social media is a powerful way to offer a glimpse into how information is developing in real time especially given its orientation to quick brief content.. In the case of a breaking news story, that may mean posting the story iteratively,  ...   on Twitter than Facebook, the Magid data found, but much of that activity was still fairly limited.. On average, newspapers examined send 24.. 4 tweets a day.. But a large majority of those tweets, the data revealed, continue to fall in the most basic category of use--standard news headlines with accompanying links back to the core website.. Twitter and other social media sites are beginning to work with news organizations to train them about how to use the their platforms more effectively.. Several companies have even hired staff dedicated to work with news publishers.. Mark Luckie, formerly The Washington Post s social media editor, is the creative content manager at Twitter.. If you are only talking about your own stories, you re missing part of the equation, to talk with other people, to see what other people are saying, and using that as feedback or possible story ideas, Luckie said in an interview with PBS MediaShift.. Twitter has also examined individual journalists Twitter habits.. According to the analysis, journalists who tweet 20 percent fewer links and 100 more mentions a tweet which includes a fellow user s Twitter handle and is used to address them or single them out grow their following by 17 percent long term.. Being a part of the conversation, rather than just trying to drive clicks, tends to boost followers and engagement with the account.. The conclusions of Magid and Twitter s data are reinforced by others.. Dan Zarrella.. , social media scientist at market research firm HubSpot, has found that as self-reference increases on Twitter, follower count decreases.. Zarrella has looked at millions of Twitter accounts to ascertain patterns around optimal engagement.. Unlike Magid s suggestions, Zarrella s data suggests that almost without exception, there s no such thing as tweeting too much.. And if you re wondering how often you should tweet, the answer is generally more than you currently are, he wrote in his book The Science of Marketing.. Zarella also found that time of day makes a difference.. People are most likely to share your tweet by retweeting it between 3 and 5 p.. m.. eastern time.. Overall Twitter activity tends to be highest early in the business week, yet retweeting peaks on Fridays, according to his data.. Social Media's Power to Engage.. Share Your Moment.. : Richard Deitsch, a writer for Sports Illustrated, found a photo of two brothers celebrating Yale s hockey national championship.. The celebratory image gave him an idea.. He tweeted a simple question to his 87,000 followers: How many of you have a photograph of the single best moment of your life?.. Hundreds of photos were tweeted.. , showing everything from cancer patients beating their illnesses to weddings and births.. You Provide the Caption:.. National Geographic has a huge presence on Facebook.. Its main brand page.. has upwards of 15 million likes, and the news organization is hugely successful in keeping fans engaged.. A regular feature asks the public to caption National Geographic s renowned photos; Recently, a photo of a red-eyed tree frog from Costa Rica generated 48,000-plus likes, nearly 3,000 comments, and 9,300 shares.. The First Person Pronoun In Real Time:.. The host of National Public Radio s Weekend Edition pushed the limits of Twitter when he.. live-tweeted the final days of his mother s life.. From her bedside in the ICU, Scott Simon sent widely retweeted messages explaining his thoughts and feelings.. Some were sad, others funny and often messages showed his mixed emotions with his mother.. Reality TV Journalism:.. The Wall Street Journal introduced a video documentary series called.. Startup of the Year.. on the newspaper s YouTube channel.. The series matches 24 innovative startups with a team of world-class mentors and tracks them over the course of five months, during which the entrepreneurs are given weekly tasks and go through a series of eliminations.. The Making of a Magazine:.. Dance Magazine has used Pinterest.. in a number of creative ways to give readers behind-the-scenes access to the making of their print issues, and to showcase beautiful images.. One of their boards features outtakes from a cover shoot.. The photos, though not used in the newsstand issue, are still interesting and shareable for users.. Social s place in a news organization.. Not long ago, social media editors represented the newest new job title in many newsrooms.. At some news organizations these staff members played an integral role in pushing content out to every social channel in which the media company had a presence.. At other organizations, the role was more tied to advanced decision making around strategy and how best to optimize social in growing a brand s reach and relevance.. There are certainly still social media editors and people at news outlets whose job is devoted to social media.. That s changing, however.. A heavily debated and widely circulated piece.. by Rob Fishman a former social media editor himself argued that the role of a separate social media editor is now dead.. Once the province of a single point man, social media responsibilities are now frequently dispersed across the newsroom, he wrote.. Fishman s piece evoked a strong response, in both directions.. Some critics strongly disagreed, insisting that many news organizations still need a dedicated individual to evangelize social media and lead staff in using it.. Either way, it s hard to argue with the reality that social media is becoming a bigger part of how news publishers need to engage.. Editors size up how often reporters tweet.. They consider how shareable an article is as they assign it.. And webpages are fashioned with social media buttons so that this sharing is allowed to flourish.. Social media is, in other words, more fused into the very being of a news organization than it ever has before and needs to be treated with this level of importance.. Brian Solis, a principal analyst at Altimeter Group and an author who has studied the effects of social media on business, argues that social platforms give companies the gift of feedback and an opportunity to listen and equally engage.. Adoption of social media isn t just important; it s now becoming homogeneous in its incorporation into the enterprise, he wrote on.. his blog.. But what most fail to recognize is that social media is a series of channels that facilitate a more dynamic form of person-to-person connection and discovery through a powerful undercurrent of two-way engagement.. Social isn t just technology; it must become part of the corporate DNA.. SenseMakerReports.. Search Sense Maker Reports:.. Latest SenseMakerReports Topics & Tools.. Mobile technology is substantially and rapidly expanding the audience of newspaper media and making the audience younger and more balanced between male and female readers, according to findings in this SenseMaker Report by the Newspaper Association of America.. The report is derived from new data that allows a more detailed picture of the mobile and non-mobile digital audience of newspapers, collected from more than 300 newspaper collected for NAA by the media measurement firm comScore.. What Publishers Need to Learn About Using Social Media Effectively.. The State of the Art in Designing Content for Tablets.. May 14, 2013.. In the three years since Apple debuted the iPad, tablets have become the fastest growing digital technology ever introduced.. As of January 2013, nearly a third of adults owned some brand of tablet, a 24 percent leap from just three months prior and 63 percent higher than a year earlier, according to the Pew Research Center.. What has been learned about how people use tablets and what kinds of presentations work well? What, in short, is the state of the art about how to design for the tablet? A review of the audience research and case studies of a dozen-plus tablet designs suggests a core body of ideas entering 2013.. Across Platforms, 7 in 10 Adults Access Content from Newspaper Media Each Week.. March 25, 2013.. Media consumption trends continue to change rapidly, particularly by the increase today in mobile technology use.. This SenseMaker Report by the Newspaper Association of America assesses the latest data on consumption from Scarborough Research, which surveys some 206,000 adult Americans.. Scarborough's extensive population allows researchers to look at the audience to different media sources across platforms..

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  • Title: Trends & Numbers - Newspaper Association of America: Advancing Newspaper Media
    Descriptive info: > Trends & Numbers.. Across Platforms, 7 in 10 Adults Access Content from Newspaper Media Each Week.. The vast majority of U.. adults read newspaper media content across a range of technology platforms, according to an analysis of the newest data on media usage from Scarborough Research.. And that includes 59% of U.. adults age 18-24, the youngest cohort of adults, a group many are skeptical ever think about newspaper content.. Mobile-Local Trends, Opportunities and Challenges.. BIA/Kelsey, a firm specializing in local media and advertising, prepared this report on the growing mobile space for an NAA member company.. They are now making it available for the membership as a whole.. The exclusive presentation provides a wealth of data on mobile trends, challenges and opportunities.. The U.. retail environment continues to transform as it faces both new and persistent challenges to growing, in particular, the brick-and-mortar business.. Of the top 50 newspaper retail advertisers measured by Kantar Media, only nine saw sales growth from 2008 to 2011.. To help newspapers better understand the retail landscape and issues facing specific retailers, NAA has assembled data and analysis on retail trends.. Undertaken during spring 2012, this study is designed as a first step in gauging the impact of newspapers’ digital-content subscription strategies.. Given the fairly embryonic stage of this approach to generating more revenue from consumers, the study looks at overall results and compares those for participants with paid-content plans in place for a year or more vs.. those for participants with strategies launching in the three to six months before the survey was distributed.. Frank N.. Magid Associates and the University of Missouri – Columbia School of Journalism partnered early in 2012 on a national study to analyze the behavior of 2,000 social media users.. They agreed to share the results of the study with NAA members.. The goal was to help better understand the social media opportunities for local media companies.. NAA’s Single-Copy Key Accounts Survey.. NAA’s Single-Copy Committee initiated an online survey to  ...   Study.. This report, based on new data collected from NAA member newspapers, is designed to help newspapers gauge their print and online advertising performance in relation to similar-sized newspapers.. Site Matters.. Local newspaper websites have a number of tangible values to consumers.. Among all online sources, they rank first in terms of the credibility of their content and the level in which consumers trust their advertising.. This survey delves into how newspaper sits fare in the overall marketplace.. Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a 2011 Frank N.. Magid Associates survey of 2,500 adults.. The findings paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s media landscape.. The study found that newspaper ads rank first in driving consumers to take action, and that preprints continue to be read by a strong majority of U.. adults.. Opportunities out of Adversity: Repositioning for Future Growth.. NAA engaged European-based consulting company iMedia Advisory Services to develop a financial-model scenario for newspapers in 2017.. Based on their projections of current newspaper financial data and marketplace trends, iMedia concluded that the newspaper franchise could be very vibrant, given meaningful strategic and operational changes.. Why Newspaper Media.. In a fragmented media environment with channel proliferation, consumer control of media messages and advertiser demand for accountability, the most effective marketing vehicle may surprise you: newspaper media—in print, online and combined.. In a world where consumers are tuning out advertising right and left, independent research shows that newspapers are a destination—not a distraction—for advertising content.. TRENDS NUMBERS.. The Newspaper Association of America is a key resource for important industry research, including advertising, audience and circulation data.. Trends Numbers provides quick access to these facts and statistics, in addition to primary research and reports on the topics that define a changing newspaper industry.. Featured Resources.. These consumers also act on the advertising messages presented to them, in digital and print formats..

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  • Title: Newspaper Circulation Volume
    Descriptive info: Trends & Numbers.. > Newspaper Circulation Volume.. Newspaper Circulation Volume.. Last Updated: September 04, 2012.. Download Excel (XLS).. *See the Audit Bureau of Circulations.. rules bylaws.. regarding newspapers.. Source: Editor and Publisher International Yearbook..

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