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    Archived pages: 334 . Archive date: 2013-11.

  • Title: 2 × 4: Home
    Descriptive info: .. Multiple Signatures.. On Designers, Authors, Readers and Users.. Michael Rock.. 2 4.. Learn More.. or.. Buy Now.. Work.. Archive.. Ideas.. Wall.. About.. People.. Jobs.. Contact.. Store.. Search.. Search:.. AT&T Experience Wall.. June 4, 2013.. View Wall Post.. Wall:.. News.. Work: Featured Project.. USC School of Architecture.. James Turrell Exhibition Catalogue.. Mezzanine digital installation at Barneys New York.. Prada Spring and Summer 2013 Faubourg Store Videos.. Multiple Signatures: On Designers, Authors, Readers and Users.. Kanye West Cruel Summer Pavilion.. Catherine Martin and Miuccia Prada Dress Gatsby.. Arper: Living Spaces.. Prada Spring/Summer '14 Fashion Show, Milan.. CCTV Headquarters.. Multifesto: A Communal Design Manifesto.. Tiffany Diamond Pavilion.. Work:.. Featured Projects.. 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid.. The focus of our work is brand strategy for cultural and commercial clients who value the  ...   Shop.. Book + Totes.. Buy Now.. Shop:.. www.. iiwii.. org.. Hey'Ya: Arab Women in Sport.. 2x4 + Siam Center.. January 9, 2013.. 2x4 in Culture Identities.. February 8, 2013.. Midnight Moment: Eye Test.. 2x4 + Prada + Santi Moix.. August 21, 2013.. The Dee and Charles Wyly Theatre.. Malin + Goetz.. Since when did USA Today become our national design ideal?.. 1992.. View Essay.. Nike Sportswear.. The Small Utopia.. Ars Multiplicata.. Kid-O.. Origins of Luxury.. 2x4 in The Next Wave Exhibition.. April 2, 2013.. MTV The How To Show.. , 2 4 Inc.. New York.. 180 Varick Street, 15th Floor.. New York, NY 10014.. T 212 647 1170.. E.. info@2x4.. Beijing.. No.. 4 San Jian Fang Nan Li.. Chaoyang District, Beijing 100024.. T 86 10 65792669.. beijinginfo@2x4.. Madrid.. Calle Espejo, No.. 9 Sotano.. 28013 Madrid.. T 34 915 47 11 42.. madridinfo@2x4..

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  • Title: 2 × 4: Project: Multiple Signatures: On Designers, Authors, Readers and Users
    Descriptive info: Back.. 1 of 97.. Naming.. Identity.. Print.. Writing.. (Rizzoli) by Michael Rock/2x4 explores the diverse voices and disciplines that comprise the process of graphic design through the lens of authorship, criticism, projects, and collaborations.. The book includes essays, interviews, diagrams, annotations, illustrated lectures and case studies from  ...   Rem Koolhaas, Mark Wigley, Paul Elliman, Enrique Walker, Rick Poynor and Lucia Allais among many others.. examines all aspects of contemporary visual culture from branding and authorship to urban screens, conspiracy theory and t-shirt design.. To purchase a copy of Multiple Signatures click.. here.. Execution.. Book Design..

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  • Title: 2 × 4: Work
    Descriptive info: 18 Featured Projects.. Multiple Signatures: On Designers, Authors, Readers and Users.. Prada Spring/Summer '14 Fashion Show, Milan.. Multifesto: A Communal Design Manifesto.. CCTV Headquarters.. Catherine Martin and Miuccia Prada Dress Gatsby.. AT&T Performing Arts Center Experience Wall.. Sleeping Giant Wallpaper.. Yale University Art Gallery.. Tiffany Diamond Pavilion.. View More Projects in the Archive..

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  • Title: 2 × 4: Archive
    Descriptive info: 97 Projects.. By Client: All.. By Services: All.. All.. 2x4.. AIGA/NY.. American Academy In Rome.. Arper.. AT&T.. Barneys.. Barneys New York.. Beijing Design Week.. Blik.. Brooklyn Museum.. CCTV.. Centre For The Living Arts.. Chanel.. CLO.. Columbia University GSAPP.. Cooper-Hewitt, National De.. Darwin D.. Martin House.. DIA Art Foundation.. Doha Film Institute.. Endeavor Talent Agency.. Ford Foundation.. Gardner Museum.. Generation Praktikum.. Guggenheim Las Vegas.. Harvard Art Museum.. IIT.. International Contemporary.. Kanye West.. Kate Spade.. Kid-O.. Knoll Textiles.. Lincoln Center.. Longwood Gardens.. Los Angeles County Museum.. Maharam.. Malin and Goetz.. MiuMiu.. MoMA / PS1.. MTV.. Muhammad Ali Center.. Museum of Sex.. Nasher Sculpture Center.. New York City Opera.. New York Times.. Nike.. Novartis.. Origins of Luxury.. Prada.. Prada Fondazione.. QMA.. Robin Hood.. Siam Center.. Solomon R.. Guggenheim Museum.. SONY.. Storm King Art Center.. The Architectural League.. The Clark.. The Dee and Charles Wyly T.. The Studio Museum in Harlem.. Tiffany & Co.. USC.. Vitra.. Winspear Opera House.. Yale University.. Brand Strategy.. Concept Development.. Design System.. Advertising.. Packaging.. Environmental Design.. Exhibition Design.. Signage.. Event Design.. Interactive.. Content Development.. Curation.. Art  ...   Cleef & Arpels iPad App.. Prada Mirrors.. Los Angeles County Museum of Art.. Barneys New York.. Vitra.. Prada Transformer.. IIT McCormick Tribune Campus Center.. Prada 2012 Wallpaper.. Harvard Art Museum.. Brooklyn Museum.. Prada Guilt Videos.. Prada Spring and Summer 2011, Beijing.. Nike 100 Interactive Installations.. Kate Spade.. Winspear Opera House.. Columbia University GSAPP.. Prada Hyperworld Videos.. Beijing Design Week.. Prada Libro.. Dia Art Foundation.. The Studio Museum in Harlem.. Ford Foundation.. Diamond Pavilion Interactive Timeline and Mirrors.. Nike New York City Marathon.. NSW Fall Retail Campaign 2010.. International Contemporary Furniture Fair.. Prada Waist Down.. The Clark Now Campaign.. Cooper-Hewitt Design USA.. American Academy in Rome.. Sony ATV Music Publishing.. Prada Dataman.. Novartis Campus Tour.. Martin House.. CLO.. Maharam Digital Projects.. Generation Praktikum.. T Magazine Animation.. Knoll Textiles.. Muhammad Ali Center.. Storm King Art Center.. Nasher Sculpture Center.. Nike Livestrong 15 Year Anniversary.. Blik.. Fondazione Prada Tom Sachs.. Museum of Sex Store.. Endeavor Talent Agency.. Prada Trembled Blossoms.. The Architectural League.. Guggenheim Las Vegas.. Prada Holiday Windows.. Hey'Ya Arab Women in Sport App.. USC School of Architecture Website..

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  • Title: 2 × 4: Ideas
    Descriptive info: 15 Articles Essays.. Cheekbones.. 2011.. Ways of Seeing.. Ivan the Great.. Fuck Content.. 2009.. Mad Dutch Disease.. Michael Rock.. 2003.. Save Yourself.. 2000.. Designer As Author.. 1996.. Designed Screens: a compendium.. Paul Elliman and Michael Rock.. I'm OK, You're OK.. Design in the age of diminished expectations.. What Is This Thing Called Graphic Design Criticism?.. Rick Poynor and Michael Rock.. 1995.. Colored Lenses.. On Unprofessionalism.. 1994.. Who's responsible?.. The Self-righteous vs the Self-serving.. 1989..

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  • Title: 2 × 4: Wall
    Descriptive info: 45 news items.. Conversation with Design Within Reach.. October 9, 2013.. AIGA/NY Midnight Moment.. October 1, 2013.. Image of the Studio: A Portrait of New York City Graphic Design.. 2013 National Design Awards White House Luncheon.. September 20, 2013.. 2x4 + Prada SS'14 Fashion Show.. September 19, 2013.. Multiple Signatures + Fast Co.. Design.. July 12, 2013.. Michael Rock on Design Matters with Debbie Millman.. July 10, 2013.. 2x4 + Prada: Dress Gatsby Inaugural Event in Tokyo.. June 19, 2013.. Susan Sellers Appointed Head of Design at The Metropolitan Museum of Art.. June 6, 2013.. 2x4 in 30 Studios by Etapes.. Book Launch: Multiple Signatures by Michael Rock.. May 1, 2013.. Multiple Signatures featured in the Wall Street Journal Magazine.. April 30, 2013.. 2x4 + Prada: Catherine Martin and Miuccia Prada Dress Gatsby.. April 29, 2013.. 2x4 + Centre For the Living Arts.. April 26, 2013.. 2x4 featured in Pictos  ...   15, 2013.. Lexington Town Branch Commons Masterplan competition.. January 7, 2013.. 2x4 + Miu Miu.. November 27, 2012.. 2x4 + Novartis.. 2x4 featured in SPA-DE Vol 18.. November 26, 2012.. "Multiple Signatures" featured in Graphic #24.. November 20, 2012.. 2x4 featured in Dynamic Identities: How to Create a Living Brand.. October 26, 2012.. 2x4 + Tiffany Diamond Pavilion.. October 16, 2012.. Susan Sellers + The Mayors' Institute on City Design.. October 14, 2012.. 2x4 featured in Etapes.. September 19, 2012.. 2x4 + AIGA NY 30 Years.. May 29, 2012.. 2x4 + OMA + Donda design 7 Screen Movie Experience for Kanye West.. May 25, 2012.. 2x4 and +81 Magazine.. May 18, 2012.. Meet Wendy.. May 1, 2012.. David Weeks Giant Cubebot at Most in Milan.. April 17, 2012.. Nike + Livestrong.. January 9, 2012.. 2x4 + Fast Company.. September 15, 2011.. Apple Profiles: 2x4.. May 26, 2006.. 81 inspiration items.. Inspiration..

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  • Title: 2 × 4: About
    Descriptive info: About the Studio.. Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid.. Our intellectual and creative conviction is that thoughtful design can make an essential contribution to every level of cultural discourse.. Services.. Selected Clients.. American Academy in Rome.. The Broad Foundations.. Chinese Central Television.. The Clark Art Institute.. Columbia University.. Cooper-Hewitt National Design Museum.. AT&T Performing Arts Center.. Design Within Reach.. Dia Art Foundation.. Diller Scofidio + Renfro.. Harvard University.. ICFF.. Isabella Stewart Gardner Museum.. Kanye West.. Knoll.. LACMA.. Maharam.. Malin + Goetz.. Miami Art Museum.. MTV Networks.. Museum of Modern Art.. Museum of the Moving Image.. New York University.. OMA.. Procter & Gamble.. Qatari Museum Authority.. SongEun Art Space.. Sony.. Studio Museum in Harlem.. The New York Times.. Target.. Tiffany & Company.. Whitney Museum.. Exhibitions.. Futures Project at Centre for Living Arts.. 2x4 is part of the "Futures Project" exhibition at the Centre for the Living Arts in  ...   York, New York.. June 9, 2013.. Deep Surface: Contemporary Ornament and Pattern.. 2x4's Design Machine, an interactive installation that generates constantly changing faceted pattern from existing imagery was on view from Septem.. Raleigh, NC.. January 2, 2012.. Design USA: Contemporary Innovation.. 2x4's environmental graphics for the IIT McCormick Tribune Building are included in the Smithsonian Cooper-Hewitt National Design Museum's exhibit.. New York, New York.. October 16, 2009.. MoMA: Just In: Recent Acquisitions from the Collection.. In 2007, the Museum of Modern Art in New York City acquired several early 2x4 projects, including wallpapers for the McCormick Tribune Building at.. December 21, 2007.. At The Design Annual in Frankfurt, Germany, 2x4 produced a pop-up T-shirt shop offering 500 T-shirts, each individually designed, for sale.. The co.. Frankfurt, Germany.. June 17, 2007.. More Exhibitions.. Awards.. 2x4 has been widely recognized by many professional organizations and publications, including the American Institute of Graphic Artists (AIGA),.. Graphis, Print, Communication Arts,.. and the American Center for Design.. National Design Award, Communications.. Cooper-Hewitt National Design Award.. 2006..

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  • Title: 2 × 4: People
    Descriptive info: Partners.. Founding Partner and Creative Director.. Michael Rock is a founding partner and Creative Director at 2x4 and Director of the Graphic Architecture Project at the Columbia University Graduate School of Architecture, Planning and Preservation.. At 2x4, he leads a wide range of projects for Prada, Nike, Kanye West, Barneys New York, Harvard and CCTV.. Before starting 2x4, he was co-founder of Information incorporated in Boston.. From 1984 91 he was Adjunct Professor of Graphic Design at the Rhode Island School of Design and since 1991 he has been a member of the design faculty at the Yale School of Art where he holds the rank of Adjunct Professor.. In addition, he was a fellow at the Jan Van Eyck Akademie in Maastricht, The Netherlands, and a contributing editor and graphic design journalist at I.. D.. Magazine in New York.. His writing on design has appeared in publications worldwide.. He holds an A.. B.. in Humanities from Union College and a M.. F.. A from the Rhode Island School of Design.. He is the recipient of the 1999/2000 Rome Prize in Design from the American Academy in Rome and currently serves on the board of the Academy.. Susan Sellers.. Susan Sellers is a founding partner and creative director at 2x4 and Senior Critic at Yale University School of Art.. At 2x4, she leads diverse projects from large-scale identity and branding projects to exhibition and set design for major cultural institutions nation-wide.. She has recently completed large-scale branding projects for the Isabella Stewart Gardner Museum, Longwood Gardens, The New York City Opera and Arper, an emerging Italian furniture brand.. She has been a visiting design critic at the Rhode Island School of Design, Ohio State University School of Architecture, University of Texas at Austin, SCI-ARC and the Scuola Politecnica di Design in Milan.. Her articles have appeared in a number of journals including Eye, Design Issues and Visible Language.. She has held positions in several studios including Total Design and UNA in Amsterdam.. Sellers holds a B.. A.. from the Rhode Island School of Design and an M.. in American Studies from Yale University.. She is currently on a leave of absence after being appointed Head of Design at The Metropolitan Museum of Art.. Georgianna Stout.. Georgianna Stout is founding partner and creative director at 2x4.. She leads diverse projects at 2x4 from extensive retail and packaging projects to large-scale identity, exhibition and environmental graphics/wayfinding programs.. She directed large scale digital and environmental  ...   Interactive Media.. Jaewon Seok.. Daniel Söderstedt.. Ryan Brooke Thomas.. , Director of Architectural Design.. Ryan Weafer.. Administrative Staff.. Douglas Freedman.. , Managing Director.. Eileen Costello.. , Director of Administration.. Joanne Wanjohi.. , Receptionist.. Jing Xin.. Principal and Creative Director, 2x4 Beijing.. Jing Xin is Principal and Creative Director at 2x4 Beijing.. Prior to starting 2x4 Beijing, she worked with 2x4 on CCTV and Nike 100 at the 798 Space and also the at New York office as a designer on projects including Beijing Design Week, Prada, Storm King Art Center, Blik, and American Academy in Rome.. Jing holds a B.. and M.. from the Central Academy of Fine Arts, School of Design.. She worked on on the identity of the 2008 Beijing Olympics as part of her studies and also worked with Coca Cola on their WE8 project, an artistic collaboration between West and East of eight Chinese designers and eight international musicians.. Celine Fu.. Celine Fu is Principal and Creative Director, 2x4 Beijing.. Before becoming principal, she was project director at the JOYN:VISCOM Beijing office where she supervised exhibitions for leading brands including the Chengdu Biennial, Mercedes-Benz, and major architectural offices.. At 2x4, she worked with the Beijing team on large-scale projects including CCTV and Nike 100.. After receiving a BFA at Sichuan Fine Arts Institute, Celine taught at Southwestern University s Design School.. She also holds a Master Degree from China Central Academy of Fine Arts, School of Design and worked for the Olympic Games and the National Centre for the Performing Arts while in school.. Jeffrey Ludlow.. Principal and Creative Director, 2x4 Madrid.. Jeffrey Ludlow joined 2x4 in 2007 and is Principal and Creative Director of the Madrid Office.. Before Madrid, he lead the New York architecture team in various signage and spatial projects ranging from events, to exhibitions, to retail for clients including Nike, Herzog & de Meuron, Kanye West, MoMA, Prada, and DFI.. Initially, he headed a site office in Beijing where he was responsible for the information / wayfinding master plan for the new CCTV Headquarters, with OMA/Rem Koolhaas.. Prior to joining 2x4, he worked in architecture studios in the USA, Europe, and China, including OMA-Rotterdam and Mada s.. p.. a.. m.. -Shanghai, and lead a graphics department in Aedas HK, with projects in the Middle East and Asia.. He holds a Master of Architecture from SCI-Arc (2003) and Bachelors in Architecture from University of North Carolina at Charlotte (2001).. He is bilingual in English and Spanish..

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  • Title: 2 × 4: Jobs
    Descriptive info: Job Openings.. No Current Openings.. as of May 15, 2013.. We are not hiring for any specific full-time role at this time.. Please check back for regular updates, or view our internship and general submission requirements below.. Internship.. January 2014.. Fall internship positions are full.. We are now accepting interns for January 2014.. Submissions.. Internships at 2x4.. If you are interested in an internship at 2x4, please send a cv and portfolio in pdf format to.. internships@2x4.. along with a letter of interest.. Please be certain to name files with  ...   size for easy transmittal.. We will be in touch as soon as possible and will arrange an appointment to meet should your qualifications meet our current needs.. General Submissions.. If you are interested in job opportunities at 2x4, please send a cv and portfolio in pdf format to.. jobinquires@2x4.. Please be certain to name files with your name (ie John_Doe_CV.. pdf) and optimize the file size for easy transmittal.. Do not send printed matter or original work to the studio.. We cannot be responsible for nor can we return original work..

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  • Title: 2 × 4: Contact
    Descriptive info: Address.. 2x4, New York.. New York City, NY 10014.. view map.. F 212 647 0454.. 2x4, Beijing.. 4 San Jian Fang Nan Li.. Chaoyang District, Beijing 100024.. 2x4, Madrid.. Inquiries.. New Business.. Douglas Freedman, Managing Director.. newbusiness@2x4.. 212 647 1170.. Press.. press@2x4.. 212 647 1170.. General.. Name:.. Email:.. Message:.. If you are interested in job opportunities at 2x4, please look at our.. jobs page.. for current openings.. Or send a cv and portfolio in pdf format to..

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  • Title: 2 × 4: Wall: AT&T Experience Wall
    Descriptive info: 12 of 45.. News.. AT&T Experience Wall.. (article).. Posted by Gala.. June 4, 2013.. via AT&T Performing Arts Center.. As part of our ongoing work at the AT&T Performing Arts Center in Dallas, Texas, we designed a newly opened AT&T Experience Wall that engages visitors and passerby alike.. At 9 feet tall by 18 feet wide, this large scale dynamic installation visualizes all the activity going on in the center by using an origami design that is constantly unfolding to reveal new content, which is repurposed from the PAC website, Twitter and Facebook announcements, and images taken around the center..

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    Archived pages: 334